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The Best Link Building Tools for 2023

link building tools

The Best Link Building Tools for 2023

Link building tools have become available for everyone on the internet, so it’s time to give you a guideline tto refresh your memory and lunch your business successfully. However, when it comes to building links to your website, you want to make sure that you are using the absolute best link-building tools out there. But which ones are those?

SEO Agency asked itself the same questions and came up with a very generous list of link-building tools. Some of them are free, and many are paid, but all of them can help you achieve your link-building goals in some way or the other.


Best SEO Link Building Tools

link building tools
link building tool


1- Google and Scrapebox

We’ve already prepared a comprehensive guide on Scrapebox, so we won’t go into great length on this right now.

Scrapebox, on the other hand, may be quite useful for acquiring links in the traditional manner, which is by writing for other websites, and you should use a query like ‘guest post’ or ‘write for us’.

The disadvantage is that you must use proxies, which can be expensive, so it may not be the most cost-effective option for link building tools.


2- SEMrush Link Building Tool

If you have a SEMrush subscription, there are two functions, not just one, that can help you build links. The SEMrush Backlink Gap Tool is the first, while the SEMrush Link Building Tool is the second.

The second is specifically designed to help you find and acquire some of the greatest backlinks for your specific field. You may add keywords, competitors, and prospects you’re most interested in, as well as organize your data properly.

We’d say that the SEMrush Backlink Gap Tool is the first step you should take while perfecting your link-building plan. This tool, like Ahrefs, can be particularly beneficial for comparing your own site and pages to those of your competitors.


3- Ahrefs

Ahrefs is one of the most user-friendly link building tools we’ve featured here. It has gotten even more user-friendly as the brand’s developers have refined and improved it over the years.

You can utilize the Site Explorer function of the program to investigate your competitors and the websites from which they have obtained links.

You can also sort your results by ‘best pages by backlinks,’ which should be useful if you’re looking for new content ideas.

With a 404 filter, you’ll be able to identify which pages on your competitors’ sites are now dead, allowing you to contact the sites that are linking to them and ask if they wouldn’t be willing to replace their link with yours.

If you already have a page created, you can do the same thing. Just take a peek at its competitors’ pages and discover where their links are coming from.


4- Google Alerts

This is an odd one, and while it won’t help you develop more links to your money-making website, it’s actually rather useful for tracking brand mentions.

Naturally, this may not work for many sites, such as those that rely significantly on affiliate marketing for revenue. However, if you have an eCommerce website and are steadily creating a brand, you may come across websites that reference your brand name but do not contain a link.

Although this isn’t especially beneficial for link building, you can utilize Google Alerts to monitor why and when your competitors are mentioned, and then you might be able to devise a strategy to get links by replicating their campaign.


5- Screaming Frog

one of the most popular tools for resolving  SEO technical concerns. But it’s actually quite successful for finding nofollow and dofollow connections, and it’s also fairly simple to use.

Best of all, Screaming Frog can link to your Google Search Console and Google Analytics data, and it recently added support for Ahrefs and Majestic.


Link Building Tools
Link Building Strategy

6- URL Profiler

This one is a bit more complicated in that you’re unlikely to be enticed to use it if all you want to do is build links with one of the most powerful link building tools. It functions more like an aggregator, pulling data from sources ranging from Mozscape and Alexa to Ahrefs.

You import your URLs, select your metrics, and the tool does the rest, displaying the exact data you want in a series of rows and columns.

You can export all of the data to a CSV file and work on it whenever it is convenient for you.


7- Mailshake

We’re now getting into the tools that you’ll need to employ for outreach. Mailshake has been operating for a few years, and its interface has evolved dramatically since its inception.

It performs better, is more user-friendly, and is simple to operate. You can import your email addresses from a spreadsheet or manually enter them in, then tailor each message to the recipient’s preferences, and that’s pretty much it.

The cool thing about Mailshake is that it maintains track of how many people have opened your emails, as well as any clicks and other information.


8- Pitchbox

This is yet another popular outreach technique used by many SEOs these days, including Craig Campbell. It is one of the most important link building tools, which appears to be very valuable for those who run agencies and must focus on automation as much as possible, based on what we’ve seen.

The advantage is that you will waste very little time with this option. If you make a mistake, though, it’s likely that it will reach a large number of email recipients, making it difficult (if not impossible) to persuade them to accept your proposal.

Pitchbox, on the other hand, is quite user-friendly, and it even shows you how far along your outreach effort is.


9- Linkody

This program should suit your needs if you’re looking for a simple link tracking and backlink analyzing tool. It’s also one of the cheapest we’ve found, at less than $15 each month.

The disadvantage is that it does not provide as much information as some of the more advanced options covered in this article. There’s not much you can do besides look for opportunities to develop links, but that may be enough at the start of your journey.

And if you’re on a tight budget, Linkody is absolutely worth investigating. A free 30-day trial is available, so why not give it a shot since you aren’t going to spend a cent?


10- Hunter

Hunter is another useful outreach tool and one of the best link building tools, and while it isn’t perfect (we used it to locate the emails of site owners and administrators and found that it only returned approximately 50% to 60% of the results), it can be quite useful.

There is a free account accessible, which grants you 50 free searches each month. Hunter requires a subscription if you intend to use it for serious outreach.

For example, the Starter subscription costs $49 per month and allows you to run up to 500 searches, but the Growth package costs $99 per month and allows you to perform up to 2,500 searches per month.


11- JustReachOut

JustReachOut could be a wonderful solution to your difficulty if performing PR is one of your favorite methods of obtaining new backlinks. Its name says it all: you can use it for outreach, but it’s built primarily for people who want their link to appear in media.

The disadvantage of employing this technology is that it is extremely expensive. The backlinks and local keywords are of excellent quality, however, the backlinks cost $159 each month, and being invoiced for the entire year might be somewhat costly.


12- NinjaOutreach

This one can be used to find influencers you’d like to work with as well as other forms of link building tools, depending on your topic.

It’s not as advanced as some of the other tools we’ve shown you, and it’s also somewhat expensive. It costs $299 a month on average, which is more expensive than an Ahrefs subscription.

When you really want to be invoiced for the entire year, the monthly fee will be reduced to $119.


13- Majestic

Majestic is still one of the most decent link building tools to check at, even if it has become less popular over time due to the rise of newer and more user-friendly tools like Ahrefs and SEMrush.

You can find new link building chances, study your competitors’ or your own backlink profiles, and do pretty much whatever else you need to do to get more links.

The disadvantage is that you can’t use it for free, and the cheapest plan is $49.99 per month. It’s still less expensive than the other tools we described before in this blog post.


14- Whitespark

This application is very handy if you want to construct citations but don’t have time to do it manually. This local SEO citation finder helps you to track the ones that you already have and identify new websites where you may add your link.

It’s simple to use, so there won’t be any technological challenges, yet it performs the same functions as any other citation builder.

Whitespark’s free edition allows you to do three searches per day, while the most affordable plan costs $20 and allows you to conduct up to 20 searches each day. Since the most expensive plan, priced at $100, permits you to conduct 100 searches, each search is basically free.


15- BuzzSumo

This content marketing tool might be useful for businesses that provide services and wish to connect with influencers in their field.

It may not be the simplest method, but blogger outreach and social media users with a significant following are both rather prominent these days, so you’ll get the best of both worlds – you’ll receive a link and a following.

You may use BuzzSumo for free for 30 days, but you can’t use it indefinitely. The lowest package costs just under $100 and includes unlimited monthly searches for up to five persons.


Link Building Tools
link-building tools

Google Search Console’s Disavow Tool

We saved this for last, but it is without a doubt one of Google’s most useful features. Some may argue that it does not work, but we’ve used it before and have always experienced positive outcomes.

If one of your competitors is running a negative SEO campaign against you and accumulating a large number of poisonous backlinks for you, you have no choice but to use this technique.

Other platforms, of course, have disavowed tools built-in. SEMrush and Ahrefs both have one, but utilizing the actual thing is simple and may even be done for free.



There are several link building tools available, as you may have seen. Because many of them can accomplish different things, we recommend checking out as many as possible, discovering which ones you like and which ones help you attain your objectives faster and easier, and then purchasing a membership for those.

It’s possible that you’ll have to employ a mix of them. For example, you may obtain a SEMrush membership and sometimes utilize Google Alerts for brand mentions, Hunter for email outreach, and the Disavow Tool.

Although we didn’t name HARO, these links have grown in popularity in recent years. However, because everyone is using them nowadays, it won’t be long until they are added to the list including on an algorithm update.

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