Complete Guide for Arabic Keyword Research
If you work on an Arabic website or an Arabic version of a multilingual website, you must go through Arabic keyword research, researching keywords in English is not a straight forward process, there are many considerations to be aware of, Keyword Volume, Click Through Rate, Conversion Rate, Keyword difficulty, Keyword Roadmap and much more.
The actual secret for keyword research and ranking in general, is to find a topic where there are very few resources for that answer it, Arabic Keyword Research for example, and create a page that brings value and meet the searcher’s intent, its the easiest way to rank 🙂 we hope you find it helpful.
Luckily for English SEO, there are endless tools to help you determine where to start, but Arabic Keyword research for Arabic websites! well… it takes much more digging into the data and test like no tomorrow.
Given that Arabic searchers do not use formal Arabic in their search queries, each region has its own lingo and terminologies, many Arabic users use English search queries, adding that the industry-standard keyword research tools like Ahrefs, SEMRush, MOZ, are not yet sophisticated enough to provide proper Arabic keywords data, it all boils down to your own research and the business niche you work on.
However, for a start, you can use SEMRush and Ahref free membership to plug in your own website, and hopefully, if there is enough search volume for the topic you work on, it will provide enough data to prepare your Arabic keyword research.
Given that said, SEO for Arabic websites still carries huge opportunities for Businesses in the Middle East and North Africa region, due to the poor competition, check our previous post to know to discover potential gains for your business.
Arabic Keyword Research Tools
Unfortunately, to do proper Arabic keyword research for Arabic websites you need to go manual, investigate the SERP, see what Google is already rewarding and try to reverse engineer your Arabic website accordingly, install Keywords Everywhere plugin, to get a better understanding of what keywords are trending, and people also searched for keywords below the page, you must tackle the term from all angles.
Also, one of the best Arabic keyword research strategies is available right in the search bar, just start typing letter by letter, check and investigate what keyword suggestion you are getting, Google displays variations of each keyword upon search Volume, now we are not suggesting to only go for High volume Arabic keywords, those are probably highly competitive unless your Arabic website has high authority compared to your competitors, don’t compete for head-on for short-tailed keywords, consider easier ones and build your authority and engagement with long-tailed keywords.
Google Arabic Keyword Planner for SEO
Another helpful tool would Google’s own keyword planner, and it’s free if you run paid ads, and it’s getting better day by day, as more Arabic searches are happening, Google’s machine learning algorithms are tracing all searches happening on its platform, but the figures are still rough estimates, for example, the keyword “SEO Company Jordan” would have higher Volume over “SEO Agency Jordan” where “SEO Agency Amman or SEO Company Amman would have less than 10 searches per month.
It’s still worth its cost to benefit to keep both keywords in mind, especially that SEO Agency would have a better conversion rate, as SEO company searches are majorly done by job seekers, but potential clients search for SEO Agency.
Also, in a recent MOZ conference 2019, Rand Fishkin showed how huge Long-tail keywords are driving the majority of traffic as short-tailed ones are triggering featured snippets, snippets are great for brand awareness, but long-tailed Arabic keywords are easier to rank, and there are fewer ads too!
Plus, searchers are asking Google more complex questions, and Google with the new Passage indexing is able to get more accurate answers for such queries, satisfy the searchers intent by creating a long-form of content, and increase your Arabic website E-A-T, Expertise, Authority and Trust.
SERP Arabic SEO Keywords Tools
Another awesome trick our Arabic SEO Experts use is chrome extensions with regional filters, there are endless extensions to keep within your SEO toolkit.
Websurfer: Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results.
SEO Minion: helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more.
Keywords Lockup: it’s a free Google Chrome Extension, which will show you the monthly Search Volume of keywords. An SEO’s can quickly get the Keyword Search Volume as well as CPC and Adword Difficulties.
Here is a Screen Shot of the best SEO tools for Arabic searches in action:
Arabic SEO Keywords Conclusion
That’s how the other side of the SEO matrix look like for a digital marketer, in-depth data and analysis are the best Arabic SEO tools, nothing can beat accurate insights.
Arabic SEO Keyword Research for Arabic Websites is messy, there is no silver bullet to guarantee web rankings, however, you can apply best practices, gather all needed data, and set a keyword map to target achievable goals, by testing and practising on your own, and connect with our SEO consultants to help you set the right goals for your Arabic website.
Another helpful tool we came across recently is InLinks, developed by Dixon Jones from Majestic, it does not support Arabic but you can plug in the URL you work on it will give your topical and semantic keywords, then you can apply it to your research, along with FAQs, consider it as Google Trends on Steroids, it was helpful for us and so should you.