If you want your Arabic website to rank for your specific keywords and convert potential clients, good search engine optimization tactics are essential. However, there are many Arabic SEO types, each of which can assist you in achieving distinct objectives.
In this article, we’ll look at the many types of Arabic SEO and how you might need to apply them at some point. To be clear, there is no one variety that is better than the others, so you’ll have to try your best to take advantage of all of them.
Keep in mind, search competition in the MENA region, especially for Arabic websites is much easier than any other language or location, yet you need to be one step ahead of your competitors to win and dominate Google search results.
Technical SEO for Arabic Websites
Technical SEO mostly relates to on-page SEO, or the changes that need to be made to your website backend in order to improve your rankings. We’ve already written a page about a technical SEO checklist, but here are some key criteria to help you understand what it entails:
Examining and improving your robots.txt file
Google Search Console is a tool that allows you to add your website to Google’s search results.
Crawl error detection and correction
Creating and maintaining a sitemap
Choosing and improving your site’s silos and URLs
Optimization of page load time
These days, Schema markup is popular because it tells Google and other search engines exactly what your articles and pages are about. Fortunately, you can now utilize specific tools and plugins to handle all of this instead of doing it manually.
As difficult as technical SEO may appear, if you go over each area one by one and correct any errors you find, you’ll improve your users’ experience as well as your rankings.
WordPress offers the best plugins so you don’t have to worry about technical SEO that much, however, if you want to create a customized Arabic website, you must bring a developer in-house to handle the technical SEO implementation and fix issues regularly.
On-Page SEO for Arabic Websites
On-page SEO primarily pertains to your content, but it also includes meta titles, meta descriptions, and the inclusion of your specific keyword in the page or post title, URL, first paragraph, and at least one of your headings.
As you might guess, people rarely consider how crucial on-page SEO is and how big of a difference it can make when they start writing content for their blogs or websites. Because optimizing older pages might take a lot of time and work, we recommend making a checklist and following it every time you wish to write a new post.
Because internal linking can also refer to on-page SEO, make sure that your links point to the same category as your post so that Google’s crawlers aren’t confused.
Off-page SEO refers to anything you can do outside of your website or blog to improve your ranking. Typically, this entails obtaining backlinks from authoritative websites and others in your niche.
Social media marketing is another tool you can use to improve your off-page SEO, especially now that social signals are so crucial.
You’ll also need to cultivate long-term relationships with influencers, bloggers, and journalists, write comments on other websites, guest blogs, and do pretty much anything else that will help you establish yourself as an expert in your subject.
SEO for Mobile Devices
Mobile SEO is an important subgroup for Arabic users, even though it isn’t quite independent from the rest. Because more than half of all Internet users now use their mobile devices to search on Google and other search engines, you’ll need to make your site as mobile-friendly as possible.
The user experience will be better if your site performs well on mobile, is easy to use, and is mobile-friendly.
The click-through rate is important, and it can be controlled, but your bounce rate is also important, and if your potential consumers leave your site too quickly due to a poor user experience, you won’t convert them.
Keep in mind, many niches are not only Mobile First, but Mobile ONLY! if you are not within the top 3 results your website will not get any traffic.
SEO for Social Media
Because social media content is indexed, properly utilizing social media SEO can make a significant difference in your content marketing efforts. It’s not a good idea to rely solely on social media for links because most of them are no-follow anyway. You’ll need some, at the very least if you want to establish a decent following.
Furthermore, some social media platforms have their own SEO, which entails employing your keywords in certain areas (such as YouTube) and optimizing your social profile in general for the greatest user experience.
Are you interested in learning more about search engine optimization? We have a variety of plans to choose from. Please contact us right away.
Although many businesses now ship globally or within the same country but are not dependent on a physical location, there are still physical enterprises that require clients to go through their doors in order to earn sales.
The first step in ensuring that your local SEO is in order is to claim your Google My Business listing, which will give you complete control over your business name, address, hours of operation, phone number, and any user reviews you’ve gotten.
If local SEO is crucial to you, you’ll need to include specific local-based keywords in the names of your homepage, posts, and pages, as well as write articles about them.
SEO Practices (Black, Grey and White Hat SEO)
These aren’t exactly types of SEO, but they do pertain to the tactics you can use to improve your Google and other search engine rankings. In theory, White Hat SEO entails solely ethical tactics, such as never having to ask for or purchase links for SEO purposes.
Grey Hat SEO is a hybrid of the two, and some claim that it is the best because you can always limit the quantity of potentially bad links you buy or get rid of them entirely once your rankings have improved (which is what most SEOs do with PBN links, for instance, as they merely keep them for a limited amount of time and then fully remove them).
Black Hat SEO, on the other hand, has no ‘rules,’ thus if you employ it, you’ll be creating links unnaturally, manipulating your CTR, and generally improving your rankings by utilizing methods that effectively go against most search engines’ standards.