Landing page optimization tools have long been an important component of any marketing funnel. However, several best tools for landing page optimization have been invented in recent years, and they can all make a marketer’s life easier.
In today’s article, we’ll take a look at some of the best options in this area, explain what they can do for you, and discuss the cost. Prepare yourself; there are a lot of them!
What are the Best Paid & Free Landing Page Optimization Tools?
This is, without a doubt, one of the most popular landing page optimization tools we’ve seen, and for good reason. For starters, it’s one of the simplest tools to use, and it has a very user-friendly page builder.
Naturally, you may work with your web designer to get everything just how you want it, but the truth is that Unbounce provides a number of pre-made templates to help you get started quickly and easily.
Unbounce is also a landing page tester, thanks to features like fully functioning A/B testing and a number of popup tools that can all help you boost conversions.
The most significant advantage, in terms of pros, would be that you don’t need any prior design skills because there are many templates available for a wide range of sectors. Unbounce, on the other hand, lacks a heatmap, so you’ll have to rely on another tool for that.
The prices start at $80 for up to 20K visitors, one domain, and 500 conversions and go all the way up to $300 for 50K visitors, 15 distinct domains, and up to 3,000 conversions.
This one is more of a tester than a landing page optimizer or builder. As its name implies, and as you are definitely aware, Internet users these days have very little patience, thus it takes less than 5 seconds to pique their interest in something or, conversely, to pique their interest in something.
This application allows you to take feedback from your users in under five seconds, allowing you to learn what they think about your landing page.
Although it is a useful tool to remember, we believe it is largely dependent on luck. It isn’t as precise as you might anticipate, and you have no idea who is providing you with criticism. Each test costs one dollar.
The major benefit of using landing page optimization tools, espicially Crazy Egg, is that you aren’t limited to using it solely for landing pages. In fact, when it comes to evaluating all of your website visitors’ behavior and tracking any issues that may arise, Crazy Egg is a very effective and valuable tool.
Crazy Egg, in our opinion, is the ideal solution for small businesses, such as agencies, e-commerce websites, and marketing teams in general.
The tool’s most significant capabilities are data visualization and heatmaps, as well as behavioral analytics, audience targeting, and campaign segmentation.
Crazy Egg allows you to visualize clicks and the particular portions of your landing pages with which users interact the most, despite the fact that it can occasionally glitch. It’s also simple to use, set up, and navigate, allowing you to maximize your marketing efforts.
The basic plan costs $24 a month and allows you to track 30k pageviews, 100 recordings, and 25 snapshots, while the Pro plan costs $249 and allows you to track 500K pageviews, 5000 recordings, and 100 snapshots.
This is yet one of the most important landing page optimization tools that offers a range of capabilities, including a drag-and-drop landing page builder and the opportunity to fine-tune your marketing campaign.
You’ll also have access to a large number of pre-built templates that will help you get your landing page up and running quickly. It’s inexpensive, powerful, and convenient, and it usually doesn’t cause any technical challenges for anyone, regardless of whether they’ve worked with landing pages before.
We couldn’t help but notice that it is one of the most cost-effective tools on this list, with membership packages starting at $25 per month.
This lead generating tool may help you get the most out of your landing pages, whether you’re trying to get more email subscribers, give them special deals, or have them test your products or services so you can get valuable feedback.
Popupsmart is a drag-and-drop popup creator that helps you maximize engagement and sales. Popups, sticky bars, and opt-in forms are just a few of the features you can use.
There is a free plan that allows you to use the tool for up to 5,000 views on one website with one pop-up. The paid options range from $29 per month for unlimited pop-ups and websites with 100,000 views to $129 per month for unlimited pop-ups and websites with up to 1 million pageviews.
If your landing page skills aren’t quite up to par, you should definitely give this tool a shot. Its editor is significantly more user-friendly (especially when compared to Unbounce), so it’s a good choice if you’re just getting started and one of the most helpful landing page optimization tools on the internet.
Data quantification and heatmaps are just a few of the things you should be aware of, as are SEO, domain integration, A/B testing, session replay, monitoring, and data segmentation.
In terms of benefits, we believe Instapage is by far the greatest tool for beginners to consider. It also appears to offer excellent customer service, based on the information we found.
It, on the other hand, lacks popups and opt-in forms, and some users claim to have had technical difficulties with it in the past. The cost is also unclear, so you’ll need to contact an Instapage representative to learn more.
This is one of the basic landing page optimization tools, especially when compared to some of the others we’ve discussed thus far, but it’s still quite useful.
In a word, it allows you to construct a banner that floats at the bottom or top of the landing page that your users visit, allowing you to collect email marketing subscribers, give discounts, or generate additional leads.
The best part about Hello Bar, in our opinion, is that it blends in seamlessly with the design of a wide range of landing sites. It isn’t as obtrusive as other solutions, so it won’t detract from the experience of your users. There are various plans offered at Hello Bar. If you’d like, you may try the free version.
There’s not much to say about Google Analytics; everyone uses it, whether to track the traffic to their landing pages or to keep track of their overall website traffic.
Although the figures it provides can offer you a fair idea of how consumers interact with your material, the truth is that it isn’t as effective as other software solutions.
Of course, you can look at your pageviews, unique visitors, bounce rates, and the average amount of time people spend on your site – as well as which pages they visit the most.
This SEO landing page tester is one of the most well-known and effective. While some marketers still use free tools like Google Analytics to collect user data and evaluate user experience, Hotjar gives you more control and has an especially user-friendly interface.
The only drawback is that it isn’t a landing page builder, but it may be used in conjunction with one. Hotjar appears to be one of the most popular pieces of software we’ve featured here, with half a million organizations using it in over 180 countries.
If you’re not sure how it can benefit you, we’ll tell you that there’s a free version you can try out that allows you to track user behavior for sites with fewer than 2,000 pageviews each day.
Low-traffic websites can choose the basic plan, which costs $39 per month. The $99 plan is ideal for businesses that receive a lot of traffic on a daily basis.
The first thing we’d like to say about Optimizely is that it caters more to huge corporations than small businesses. If you get a lot of traffic, it’s one of the best landing page optimization tools to use.
It’s simple to use in terms of functionality, but it has a ton of capabilities, including the ability to perform trials across mobile and TV apps as well as web assets.
We couldn’t discover any pricing information at this time, so you’ll have to contact an Optimizely representative to learn everything there is to know about their services.
While Ahrefs isn’t a landing page optimization tool per se, it can help you figure out what keywords to employ and which ones are relevant to your services or products.
Naturally, the program has a slew of additional functions, including batch page analysis, competition analysis, a content explorer, and much more.
Ahrefs has four distinct pricing options, ranging from the Lite (which costs $99 per month) to the Agency (which costs $999 per month).
One feature that appears to set this tool apart from the competition is that it is one of the few that allows you to run unique content experiments on your landing pages.
There are a number of noteworthy features, including VWO testing and VWO insights, the latter of which allows you to better understand your users’ goals and behavior using a variety of tools such as surveys, heatmaps, marketing funnels, recordings, and analytics.
It’s worth noting that, due to the tool’s expense and complexity, it’s better suited to major corporations than small businesses. While there is a free trial (which lasts for 30 days), the basic membership options begin at $199.
FullStory, while similar to many heatmap programs in many aspects, has its own set of benefits, such as the ability to better understand your users’ behavior and interactions.
Tracking is simple, and the insights you’ll receive as you move through landing page optimization tools and this process will help you understand where you need to improve.
While there are many more features to consider when deciding whether or not to upgrade to a paid plan of this tool, such as frustration tracking, click tracking, and bug tracking, some users complain that the pricing isn’t transparent and that the sessions can quickly run out, necessitating repeated upgrades.
Olark can be very useful depending on the business model you work on. It’s aimed towards e-commerce sites and businesses that provide services where customer service is a critical component of the sales process.
Olark is a live chat software that is inexpensive, simple to set up and use, and allows you to send automated messages. But wait, there’s more: this tool may also be used to assess your team’s effectiveness as well as the manner in which you conduct negotiations with possible purchasers.
If you’re still undecided about whether Olark is right for you, you may take advantage of their free trial. Paid plans start at $19 per month, which is a great deal.
This tool, like Five Second Test, is more focused on displaying you the activity of your landing page users than on providing you with the landing page optimization tools to enhance it.
We’ve chosen to highlight it since it can record both the way users interact with your page and the audio as well. This allows you to hear what your audience is saying as well as observe their facial expressions as they read your website.
Needless to say, you must inform your audience that you will be performing these recordings in order to avoid any legal ramifications. While UserTesting is a good tool that integrates with Slack and Trello, it all depends on your expectations of a heatmap-like tool like this.
This robust and user-friendly product comes with good support and documentation. It’s also worth mentioning that it can work with a wide range of other technologies, like HubSpot, HotJar, and Google Analytics.
The software allows you to test a variety of landing pages and provides you with the landing page optimization tools to enhance them based on your digital marketing objectives.
We’d like to point out that Convert.com is more suited to companies and major businesses than small agencies and the like, owing to its cost. The annual plans start at $699.
We’ve featured HubSpot in a number of prior posts because it’s one of the most comprehensive and user-friendly marketing & landing page optimization tools available. It has everything you might possibly need, including a CMS, landing page templates, pop-ups, native A/B testing, and chatbots.
If you decide to check out this tool, there are a number of other landing page optimization tools you might be interested in, like HubSpot Email Marketing and HubSpot Form, which includes metrics for each landing page.
In a nutshell, HubSpot is well worth investigating, albeit we must stress that it is not inexpensive. The Starter plan costs just under $50 per month, but you won’t get all of the features for that amount of money.
This tool is completely free and comes with comprehensive documentation. It has a lot of capabilities, including split URL tests and multi-page funnel studies, as well as good customisation technology.
The disadvantage is that there are numerous constraints to consider, and you won’t get the same features as you would with a commercial service like Hotjar or Instapage, for example.
Even so, for someone who is just getting started and doesn’t have a large budget for landing page optimization services, it might be a viable option.
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As you may have observed, landing page optimization tools are many these days. The main disadvantage is that you’ll almost always get a membership to two or even three distinct tools, which will presumably interact with one another and make your task easier.
There aren’t many full-featured tools out there besides HubSpot (and even HubSpot doesn’t come with all of the capabilities). To give you an idea of what you’ll need, a page builder, experimental tools, and qualitative and quantitative insights tools are all essential.