Enana Sarem

As a medical doctor and a MedTech SEO specialist, I’ve spent years navigating the intersection of clinical expertise and digital marketing.  Over this time, one lesson has become abundantly clear: healthcare websites are not like other websites. Many clinics, hospitals, and MedTech companies are asking: why choose medical SEO specialists?   The stakes are higher, the […]

There’s a strange confidence people have around medical content. If you translate it, it should work. That’s the assumption.  I hear this a lot from clinics: “We already have the Arabic content, we translated it from English.” And I never know whether to laugh, or sigh, or just explain how badly that hurts search performance.

If there’s one thing that surprised me when I shifted from clinical rotations to medical SEO work, it’s how click behavior in healthcare has its own psychology.  People don’t interact with clinic websites the same way they do with SaaS or e-commerce, and honestly, thank God—because the intent is wildly different.  I remember watching GA4

A few months ago, a patient asked me a question about recurrent miscarriages. Nothing dramatic — just a worried woman trying to understand what was happening to her body. She told me she tried asking “the new AI search” in Arabic. The answer she got back was surprisingly confident. And surprisingly wrong. For me, that

When I was early in my medical training, I believed expertise was mostly about credentials. Degrees. Exams. Titles. You earn them, and they speak for you. Working in healthcare SEO changed that belief. As an OBGYN resident, I still see how expertise is judged in hospitals. As a medtech SEO specialist at Maps of Arabia,

I still remember the first time I sat in a hospital committee meeting and listened to consultants debate whether a clinical protocol should be updated. No one cared who wrote the document first.  No one cared how many times a keyword appeared. What mattered was evidence, credibility, peer review, and accountability. Years later, working in

I work on both sides of the healthcare system. By day, I’m an OBGYN resident. I see patients, review guidelines, and deal with the very real consequences of misinformation. By working with Maps of Arabia, I audit medical websites, write content for clinics and hospitals, and help healthcare brands understand why their websites don’t show