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There’s a strange confidence people have around medical content. If you translate it, it should work. That’s the assumption.  I hear this a lot from clinics: “We already have the Arabic content, we translated it from English.” And I never

If there’s one thing that surprised me when I shifted from clinical rotations to medical SEO work, it’s how click behavior in healthcare has its own psychology.  People don’t interact with clinic websites the same way they do with SaaS

A few months ago, a patient asked me a question about recurrent miscarriages. Nothing dramatic — just a worried woman trying to understand what was happening to her body. She told me she tried asking “the new AI search” in

When I was early in my medical training, I believed expertise was mostly about credentials. Degrees. Exams. Titles. You earn them, and they speak for you. Working in healthcare SEO changed that belief. As an OBGYN resident, I still see

I still remember the first time I sat in a hospital committee meeting and listened to consultants debate whether a clinical protocol should be updated. No one cared who wrote the document first.  No one cared how many times a

I work on both sides of the healthcare system. By day, I’m an OBGYN resident. I see patients, review guidelines, and deal with the very real consequences of misinformation. By working with Maps of Arabia, I audit medical websites, write

As a doctor who has worked in several hospitals in the MENA region, I know firsthand that decision-makers don’t look for software, they look for solutions. When a clinic faces long wait times, lost patient records, or missed appointments, they

As a doctor, I often hear colleagues say: Our website is getting clicks, but patients aren’t booking. The reality is, sometimes the issue isn’t a lack of traffic, but a lack of tracking. In the MENA region, around 80% of

“Hey Siri, where’s the best dentist in Riyadh?” That simple voice command can decide whether a patient walks into your clinic or your competitor’s! Today, patients aren’t just typing into Google; they’re speaking directly to Siri, Alexa, and Google Assistant. 

Many clinics I work with believe that simply showing up on Google Maps is “enough” to attract patients.  It feels reassuring to see that little red pin on the map, right?  But here’s the truth: relying only on Google Maps

You know what really breaks my heart as a medical SEO consultant? Watching patients click on your site, read about your amazing services, and then… vanish at the booking form.  Every bounce is basically a lost appointment (and yes, lost

Let me be blunt, if your clinic website is still using that same blurry stock photo of “smiling doctors” that every hospital in the world uses… patients can tell.  And trust me, it doesn’t scream credibility.  In fact, it screams

Let’s face it! surgery departments are like the VIP section of a hospital. They’re high-ticket, high-stakes, and life-changing… yet somehow, they often hide in the back of the website like a forgotten operating room. If you’re nodding right now, don’t

Let me be blunt, as a doctor and a MedTech SEO nerd at MOA, I see this all the time: your clinic website might look gorgeous on a desktop, all fancy and polished… but on a phone?  It’s like trying

From my experience, most SaaS content for clinics sounds like it was written by a coder rather than a real doctor or admin.  That’s why Arabic NLP for SaaS Content is so important, because it helps your content rank on

From my experience working with health tech startups and SaaS Platforms for Clinics, I can tell you that building a great product is only half the battle.  But, the real challenge is being found by the right people, patients, clinics,

From my experience working with medical centers, I can tell you that Internal Linking for Clinics is one of the most overlooked yet powerful tools in healthcare SEO.  Most clinics think having a single “Services” page is enough, but that

As a doctor, I see patients searching Google before they even step into my hospital.  It’s the first reflex now, people turn to their phones before they turn to a nurse. But as an SEO expert, I also see the