Digital Marketing

Stay up to date with the latest Digital Marketing news and trends, more actionable tips from Your Digital Marketing Experts in Arabia

Driving Results in the Arabic Market: The Power of Arabic Performance Marketing

Arabic performance marketing

In recent years, the world has seen a significant shift in the digital marketing landscape, with a growing focus on performance marketing. And, in the Middle East and North Africa (MENA) region, businesses are increasingly turning their attention towards Arabic performance marketing. With a rapidly growing population, high internet penetration, and a thirst for an …

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What is Inbound Marketing Strategy For B2B?

Inbound Marketing Strategy for B2B

A business strategy known as an inbound marketing strategy for B2B draws clients by producing useful information and experiences that are specifically catered to their needs. Inbound marketing establishes connections with customers and addresses issues they are already experiencing, but outbound marketing disturbs your audience with content they don’t always want. Now, it’s time to …

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Learn More About KPIs (Key Performance Indicators) to Get your Job Position as a Social Media Manager!

Key Performance Indicator

A key performance indicator (KPI) is a quantifiable figure that shows how well a business is accomplishing its main goals. KPIs are used by organizations specializing in digital marketing to gauge their progress toward their goals. Low-level KPIs may concentrate on departmental activities like sales, marketing, HR, or support, whereas high-level KPIs may concentrate on …

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Local Keyword Analysis Reveal Results to Rank Higher in SERPs!

Keyword Analysis in Digital Marketing

To better understand the kinds of search terms individuals enter into Google, we looked over 306M keywords to illustrate the importance of keyword analysis in digital marketing in Amman and other Arab countries. We specifically examined the distribution of keywords, query length, keyword difficulty, CPC, SERP characteristics, and other factors. Using data from DataForSEO and Ahrefs, …

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How Video SEO may Strengthen your Entire Digital Marketing Plan?

Video Marketing Strategy

Finding video possibilities to develop more useful content, raise engagement, and increase traffic. Most people think of being found on YouTube when we discuss developing a video marketing strategy. And for good reason; the platform receives billions of visits each month. The inevitable response is, “I don’t think my product or service is a good …

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What are permalinks and how should they be structured for maximum SEO value?

permalinks wordpress

The permalink structure is most likely not the first, second, or even tenth item on the list. The truth is that permalinks and SEO have more in common than you may think, and when used properly, they can have a significant impact on how well your website ranks. Fortunately, they are also easy to learn. …

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The Definitive Guide to Button Heatmaps Tools for 2023

Heatmaps Tool

Heatmaps tool is an effective tool for determining what users do on your website pages, such as where they click, how far they scroll, and what they look at or ignore. This guide will introduce you to various types of heatmaps as well as how to create and analyze them. You’ll also get case studies …

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How Does Press Release SEO Help Your SEO Strategy?

Press Releases

Press releases (PRs) can drive organic traffic to your website and help your brand reach the right people. Press releases are a powerful digital marketing strategy for conveying a brand’s message and online identity. Many people are familiar with press releases, but they rarely recognize them as a marketing tool that can help with Search …

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Is it worthwhile to use Google Ads? Advantages, Disadvantages, Profitability, and Pro Tips

search engine algorithm

Just two years after Google.com, the most well-known website in the world, Google Ads was introduced. The advertising platform was launched as Google Adwords in October 2000, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s vast reach, chances are you’ve seen (and probably clicked on) a Google advertisement… Your potential …

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The Best Link Building Tools for 2023

link building tools

Link building tools have become available for everyone on the internet, so it’s time to give you a guideline tto refresh your memory and lunch your business successfully. However, when it comes to building links to your website, you want to make sure that you are using the absolute best link-building tools out there. But …

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What is The Best Content Marketing Platform?

content marketing platforms

What is the definition of digital marketing platforms and what are the most important platforms that we can depend on them? In today’s article, SEO Agency explains all of these points and more, so keep reading if you’re interested in learning about the finest content marketing platforms available today.   What is a content marketing …

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Digital Marketing Certificate is your Green Light for Marketing World!

best digital marketing certificate

Digital Marketing Certificate is given to people if they successfully complete the criteria of an online course in digital marketing. It serves as a means of confirming the holder’s knowledge of and training in digital marketing methods and tactics. If you’re a new marketer or want to supplement your income by giving your skills to …

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Exclusive Guideline about Web Hosting VS WordPress Hosting for Beginners

Web hosting VS WordPress hosting

Web hosting VS WordPress hosting, what’s the difference between both?! If you’re starting a new project and have never utilized hosting before, you’re certainly curious about the alternatives available to you. WordPress hosting and shared web hosting are the two most common options.  But which is superior to the other? What are the benefits and …

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How to Create and Setup an Online Store Effectively?

creating online store website

Creating online store is a big easy for beginners who are already making a decision to get started with their eCommerce business. But the question is about how to launch a profitable business seriously!    It’s not that tricky question, because SEO Agency is here to tell you some secrets based on professionals in that …

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Best Landing Page Optimization Tools | 2022

landing page otimization tools

Landing page optimization tools have long been an important component of any marketing funnel. However, several best tools for landing page optimization have been invented in recent years, and they can all make a marketer’s life easier.   In today’s article, Maps of Arabia – SEO Agency Dubai takes a look at some of the …

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16 of Top Content Marketing Metrics

content marketing strategy

Content marketing strategy is one of the most successful ways that have been adopted to spread a business and push it to outperform competitors and attract clients.   The best example of this is brand owners’ experiences in the realm of entrepreneurship, as well as their comprehension of the word’s impact on the same recipient. …

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Which Search Engines Provide Truthful Information on the Internet?

the best search engines on the internet

The main function of Search engines is to enable us to navigate through the massive amounts of information available on the internet and obtain the most accurate results. When most people don’t pay much attention to search engines, they make a significant contribution to the accuracy of results and the experience you have while browsing …

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Who or What Algorithm is Controlling my Web Search Results?

how search engine algorithm work?

A Search engine algorithm is the most widely used method of locating information on the internet. One of the key reasons that search engines follow is a market share of over 92 percent as of February 2021 because of their proprietary algorithm. Site owners should have a broad understanding of how this algorithm works in …

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Pros and Cons of Outsourced Sales

types of outsourcing sales

There are several motivations for outsourced sales, including the desire to increase your sales staff, try out new techniques that may lead to success, or save costs. But how do you know you’ve found the best outsourcing sales team? Which outsourcing sales businesses should you choose, and which elements should you consider? What are the …

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How to Earn Money Without Money in Digital Online Marketing?

Digital Marketing Strategy

If you are asking how to make free money online, the answer to “Digital Marketing Strategy” is not likely to invade the search results pages. Because providing a special budget is one of the most important steps in making a digital marketing method. But to make money from marketing without paying a cent?! It is …

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5 Ways to Make Unique Content for Your Next Digital Marketing Campaign

Creating Unique Content

In online marketing, 72% of experts assert that content is their primary & most efficient SEO tactic. Since SEO is one of the leading techniques in digital marketing, it requires marketers to formulate unique and outstanding content. However, the problem is creating unique content day in and day out. Staying on top of SERP requires …

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Opinion Sculpting and its’ relation to SEO in 2022

Opinion Sculpting

Opinion sculpting is a complicated method to achieve crucial goals in help with search engines, so if you’re a content writer and curious to know more about used strategies in opinion shaping, this article is for you. Almost every day, the media is attacked and blamed for being false, clouding the public’s perspective of government …

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B2B Business Model: Is This the Right Strategy for Your Business?

B2B Business Model & b2b ecommerce

Contrary to popular belief that customers and businesses are polar opposites, customers serving as consumers and businesses serving as the supplier, the B2B Business model challenges these preconceptions by introducing us to a concept in which businesses act like customers as well. B2B business model is a marketing strategy in which two or more companies exchange …

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4 eCommerce Business Marketing Models: How to Choose Which One Works Best for Your Business

Ecommerce Business Marketing Models

Year after year, online marketing sales increase. However, not every eCommerce business marketing model is equally appropriate for your company. Even though traditional types of eCommerce businesses continue to offer several benefits, customers’ needs continue to grow. Due to these changes and the needs of new clients, eCommerce businesses must adapt and improve their marketing strategies, responding …

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Arabic ECommerce Marketing 101: Your Ultimate Beginners Guide to Boost Your Business

arabic ecommerce marketing

Arabic eCommerce Marketing is the process of generating traffic, converting them into legitimate clients, and keeping them after the sale. eCommerce marketing experts employ social media, digital content, search engines, and email campaigns to expedite the Arabic eCommerce marketing process. Marketing strategies are not a one-size-fits-all process. For marketers to drive efficient traffic, they need …

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Got a Couple of Questions About Content Marketing for ECommerce in 2021 on your mind? Here’s All You Need to Know and More.

التسويق بالمحتوى للتجارة الالكترونية

As someone who works in content marketing for e-commerce, you need to recognize that customers want more from you than just the goods & services you provide them, and you understand that generating and distributing valuable content not only attracts them but also creates trust in them. Moreover, it helps you in attracting new shoppers …

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Are You Considering an Arabic Content Marketing Career? Here’s What You Need Before You Dive Into the Field.

Arabic Content Marketing

If you look back at the marketing field just about 10 years ago, you probably wouldn’t have heard of people taking up Arabic content marketing as a separate career on its own. Even now, it is probably one of those career paths that you will have to explain to people every time they ask you …

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4 Questions to Start Asking Yourself to Improve Your Content Ranking Mechanism

أسئلة لتحسين المحتوى

When a user enters a search query into a search engine, all of the pages deemed relevant from the index are identified, and an algorithm is used to hierarchically rank the relevant sites into a set of results. For each search engine, the algorithms are utilized to prioritize the most relevant results.  For instance, a site whose …

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Actionable Tips for Content Marketing for Business in 2021

content marketing for business in 2021

Back in 1996, Bill Gates, the American multi-billionaire business magnate, and software developer published an article titled “Content Is King”, where he described the future of the Internet as a marketplace for content. “Content is where I expect much of the real money will be made on the internet”. In his article, Gates emphasized the …

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Content Marketing: Best Techniques and Strategies to Follow On for 2021

Content Marketing

Building a marketing strategy is the cornerstone of any successful business. Its main role is to fill the gap between what the market has to offer versus the needs of the consumer. Online markets nowadays are leaving the old-fashioned marketing strategies, diverting towards digital content marketing as the means of expanding their user base, while …

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11 Simple Hacks to Boost Your Content Creation Career

Content Creation

The world is moving very fast with the constantly emerging and evolving technologies, content writers should always keep themselves in the loop to create the best content they possibly can. In the digital marketing world, whether you are a master or a novice, good content creation and keeping up with the latest trends is the …

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How Your SEO Agency Can Help Your Business in EMEA?

How your seo agency can help

Are you always on the lookout for new ways to improve your internet business? Here is How Your SEO Agency Can Help offering the industry knowledge and resources to assist you in achieving your short- and long-term company objectives. To effectively utilize the potential of the internet, it needs a complicated, individualized digital marketing program, …

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Why & How you should Outsource Digital Marketing services?

استقدام خدمات التسويق الالكتروني

Most of the time, digital marketing outsourcing is not so straightforward, as deciding whether to outsource or not remains difficult since It’s natural for a business owner to be concerned about expenses and revenue. However, when you compare the benefits and drawbacks of outsourcing sales and marketing, you’ll discover that the advantages outweigh the disadvantages.  …

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Event Snippet For Coversion Tracking – How to Implement

Event Snippet

Conversion monitoring allows you to follow the activities individuals take after watching or engaging with your Twitter ads, allowing you to track your return on ad spend. The event snippet is used to track user actions on your website, such as logging into an account or exploring a product or service. You’ll be able to …

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Arab Consumer Behavior and Market Trends in EMEA

Arabic consumer behavior

COVID-19 flipped most people’s life upside down overnight, with travel limitations, business closures, homeschooling, and more — and one sector that was instantly impacted was retail. Arab Consumer behavior and trends are altering purchasing habits. They’re less hopeful about their financial prospects, therefore they’re cutting back on their expenditures. They’re also becoming less loyal to …

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Arabic Fashion Marketing – eCommerce SEO Strategies for your brand in 2021

تسويق الموضة العربي

On the internet, the fashion industry is one of the most competitive, Arabic Fashion Marketing is no different, Online fashion stores belong to the online business category with the highest sales volume. e-Commerce for the Arabic fashion industry is on the rise especially in Saudi Arabia one of the fastest-growing markets as documented in a …

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Cost Per Impression CPM – All the answers you need in 2021!

Cost Per Impression CPM FAQ

What Is CPM (Cost Per Thousand Impressions)? Cost per Impression CPM, sometimes known as cost per mille, is a marketing phrase that refers to the cost of 1,000 ad impressions on a single web page. If a website publisher charges $2.00 CPM, an advertiser will have to pay $2.00 for every 1,000 impressions of their …

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The impact of Digital Marketing on Consumer Behaviour 2021

The impact of Digital Marketing on Consumer Behaviour

How Digital Technology Trends affect consumer behaviour In 2021, traditional businesses realised that incorporating Digital is no longer optional, almost all marketing channels became Digital during the lock-down, and the Impact of digital marketing on consumer behaviour is shaping the industry by forcing businesses to adapt their digital marketing approach and strategy. Businesses all across …

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What is The Future of Marketing? Digital Marketing Predictions 2021

مستقبل التسويق الرقمي

What is the Future of Digital Marketing? Since the launch of the World Wide Web, trade and economics have seen a plethora of changes, the internet shaped the Customer Journey to Connection, Consideration, Search, Conversion and Continuation, where the future of Marketing is definitely combining the whole stages in Digital clicks, physical elements of the …

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How useful is content marketing for Arabic Websites in 2021?

التسويق بالمحتوى للمواقع العربية ومدى تأثيره في عام 2021

Arabic Content Marketing has been rising slowly over the past few years, Buzzfeed content strategy proved to be effective for building a brand and expand its reach as a brand by covering many topics that were not found elsewhere on the internet. So is content Marketing for Arabic websites really useful? Arabic content is still …

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Top 5 Arabic SEO Myths you should ignore in 2021!

SEO Myths Busting

Since there is no reliable reference for what is an SEO Myth and what is a fact, big G will never share its algorithmic secrets and end the debate about its ranking factors, there are definitely some vague statements from Google spokespersons every now and then, but they are not allowed to discuss with SEO’s, …

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The History of Digital Marketing in Arabia | SEO | SM | PR

تاريخ التسويق الرقمي

SEO initiated The History of Digital Marketing Back in the beginnings of the internet or more accurately the inter-web, it started as a way of connection, once it launched for public use, Businesses needed to be found on the internet, therefore the History of Digital marketing began with SEO, it wasn’t defined as a practice …

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The biggest dilemma for Digital Marketing Companies in Jordan 2020

Digital Marketing Companies in Jordan

Understanding digital marketing gives great power, exposure and discoverability can make companies and even small businesses famous! it’s ideal of goal any campaign, especially against the poor competition, in the non-English speaking countries. The Internet Marketing industry is still yet to grow, 20 years is not enough to shape an understanding of an industry, especially …

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MAPS OF ARABIA TOP RANKED SEO AGENCY, ACCORDING TO DESIGNRUSH

Maps-of-Arabia-Ranks-first-on-Google

Maps of Arabia, a digital SEO marketing agency offering top-notch SEO Services is pleased to announce that they have Top-ranked SEO Agency on Google and according to Design Rush. It’s also featured in the Associated Press for ranking 1st Arabic SEO Company. Ever since the company was launched, the team thought that competing for “Arabic SEO …

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Top Brands that received a Google Penalty! SEO Epic Fails

Top Brands that received a Google Penalty

Companies that tried to cheat Google and lost What is a Google Penalty? Manual & Algorithmic Google is well known for giving penalties to websites that violate its Webmaster Guidelines, SEO’s call it the white hat practices where you follow Google’s guidelines literally, not buying/selling links even that everyone else is doing that, some big …

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7 Reasons why Google Hates your website!

Low authority websites

Why your website not showing on Google search results? Almost 90% of internet pages get zero Traffic, Google which sends 60% of the internet traffic only shows high-quality pages on the results page, while there are more than 200 ranking factors for Google to favor a webpage, here is the most common reasons why Google …

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Press Releases for SEO – How Digital PR is an untapped opportunity

Press Releases for SEO

  Fifty years ago, Press Releases was exclusive for big companies that can afford to pay thousands for a news outlet to deliver their news for the general public, it was more of a sales letter disguised within news articles, to get higher exposure and increase public awareness of their updates, partnerships, product launches and …

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Digital Marketing Trends in Jordan & Arabia 2020

Digital Marketing Agency Jordan

As the most disrupting year comes to an end, the digital marketing landscape seems to be more chaotic than ever! with COVID-19 hitting and changing the digital game for good, advertisers boycotting Facebook ads, to Google’s volatile updates, and unprecedented congress hearing attended by Amazon, Google, Facebook & Apple all together for the same time! …

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Online Consumers Search Stats and Digital Marketing Trends 2020 (MENA)

Local search optmization

Local search outlines the real-world activities, associating consumers, and searchers to organizations that can satisfy their needs. How those associations happen is a continually moving riddle which local SEOs in Amman try to dissect and settle, digital marketing is always evolving so keep reading to know where we stand today in 2020. While the room …

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The State Of Local Search in Arabia 2/3 – Inductive Study

SEO Company in Jordan

Local search outlines certifiable networks, associating occupants, and explorers to organizations that can satisfy their necessities. How those associations happen is a continually moving riddle in which Local SEOs try to dissect what’s more, settle. This review information is a depiction of Local SEO, both previously and during COVID-19, including a segment given explicitly to …

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