Content marketing strategy is one of the most successful ways that have been adopted to spread a business and push it to outperform competitors and attract clients.
The best example of this is brand owners’ experiences in the realm of entrepreneurship, as well as their comprehension of the word’s impact on the same recipient.
What are the most critical content marketing indicators to monitor to ensure that your content marketing plan is effective? SEO Agency is here to address any questions you may have concerning this topic.
Because many marketers still struggle to calculate their content marketing success measures, we decided to provide a comprehensive list of the most significant. Here’s how you can evaluate your content marketing performance without delay.
Best Metrics for Content Marketing Strategy
1-Sources of Web Traffic
When looking at your website data in Google Analytics, one of the most crucial things to watch out for is site traffic. But it’s more sophisticated than just counting unique visits and hits. To figure out how well your material is performing, glance at the Channel report. What methods do people use to locate you?
Despite what some may say, and by this we mean those who believe PPC and social media are more vital than organic search, the latter is still necessary for most firms.
Simply go to Google Analytics and look at the Acquisition section to see how many visitors are able to reach your website and through which methods.
2-Click-through rate and impressions
Aside from traffic, the most significant digital content marketing strategy to track in your Analytics account is the number of impressions you receive per day, week, or month.
But how can you tell whether you’re succeeding? To do so, simply multiply the number of impressions by the click-through rate. You’re probably doing a terrific job if you have a lot of impressions and a high CTR.
If, on the other hand, your impressions are sky-high but your retention and click-through-rate aren’t particularly impressive, something is amiss.
It could be a technical issue, in which case visitors would arrive at your site but find it too slow to load, prompting them to leave – resulting in a high bounce rate, which we’ll cover further below.
3-social media shares
It’s really an important content marketing strategy. Over the last decade or so, social media networks have grown in importance, and individuals use them for a variety of purposes, including praising and criticizing products and services.
Worse, if you don’t have a dedicated budget for social media, you’re unlikely to see any results. Getting likes and followers on social media sites like Facebook is nearly hard these days unless you invest at least a little amount of money on advertising.
There are a number of tools available to assist you track your users’ activity across many social media networks, but we’ll focus on two: Brand24 and Buffer. Another tool that can be useful is BuzzSumo, which can help you figure out what kind of material are shared the most.
4-Authority and backlinks
Always keep your SEO services in mind while looking at your content marketing strategy and data. Backlinks obtained naturally or through various tactics such as guest posts, PR, or anything else can progressively enhance your ranks and, as a result, increase the authority of your website.
Although some SEOs believe that link building is dead these days, the truth is that the amount of links referring to your site is still a ranking criteria, and that isn’t likely to change anytime soon.
5-Rankings for keywords
Every month, have your team (or yourself, if you’re working on your content marketing plan alone) review the keywords you’ve ranked for and any adjustments.
You can utilize a variety of tools for the content marketing strategy, ranging from one of the best, SEMrush, to good old Google Analytics or Google Search Console.
The point we’re trying to make is that keeping track of the search phrases you rank for and those you want to rank for is critical; otherwise, how will people find you if you never strive toward them?
6-Opt-in rates for email
Email marketing is still an important part of content marketing reporting for good reason. You won’t notice consumers unsubscribing if your marketing team knows what they’re doing.
You should constantly keep two goals in mind: one is to attract more people and get them to subscribe to your newsletter, and the other is to keep as many of your current subscribers as possible.
AWeber and MailChimp are two email marketing programs that we’ve tried and loved, and that allow you to understand your data in an effective and convenient method, but there are plenty more.
7-Rate of bounce
Bounce rate may appear to be a genetic term, but it actually relates to visitors who spend enough time on your website. They must spend some time on your site, whether they decide to look at other pages or are content with the solutions they find in the postings they’ve read.
A high bounce rate can be caused by a poor user experience and low-quality content. You must take action since you do not want consumers to visit your website and then instantly return to Google’s search page.
Go into your Google Analytics account and click on Behavior, Site Content, and Landing Pages to get your bounce rate. This will allow you to look at the BR of each page on your site and determine which ones need to be improved.
8-Following the engagement
You’ll want to look at the time readers spend on your sites, just like the bounce rate, to see how much interaction your articles can generate. Basically, you cannot ignore this important part of content marketing strategy.
The quantity of comments you’ve gotten on various postings might also give you an idea of how popular each one is. You want to establish a conversation with the majority of your users, whether or not they agree with you, because these signals can inform Google whether or not people are interested in your material.
Getting a lot of traffic is one thing, but lead generation and customer retention are two more things to think about while creating performance content. Examine the amount of repeat visitors you get each week or month, as well as the kind of content they interact with the most.
Finally, because content marketing strategy costs money, you’ll need to strike a balance between the money you spend on your approach and the clients you attract on a regular basis, with the goal of steadily increasing their number.
What happens once someone visits your website and reads your content? What are their habits? Do they return to read your other pieces, or do they click on some of the links in your articles and never come back?
Conversions can signify different things depending on the sort of business. A simple email registration can constitute a conversion for some, while a sale or order can be a conversion for others.
Brands can also take a different approach to conversions, such as investing in content marketing strategy only to improve brand awareness and authority.
It all boils down to how much money you spend and how much money you make, which is why we’ve decided to include these two indicators in our list today. How much does it cost to have your articles written, whether by an employee or a freelancer you hired?
Calculate all of your expenses, including salaries, benefits, and anything else that comes to mind. What if you could spread your material across several platforms? If you’re going to employ paid advertising, you’ll need to keep track of how much you spend on them each month.
12-Metrics for sales
How many leads have you been able to generate? How many sales did you manage to make in the previous month? How do these figures compare to the money you’re paying to get additional customers? Finally, how much money do you make?
To figure out what sticks and what doesn’t, you’ll need to answer all of these questions that related to content marketing strategy.
13-calculating the return on your content marketing
The technique for evaluating the return on your content marketing investment is actually rather simple. Simply include all of your charges, whether they relate to content development or dissemination via social media advertising, PPC, or other tools you may have to utilize, and then reduce your sales from your ultimate investment worth.
Then multiply everything by 100 to determine your return on investment.
ROI = Net profit / investment cost multiplied by 100
14-Objectives for content marketing strategy
In most circumstances, this form of marketing is incredibly effective, but if you don’t set clear goals from the outset — which may be a problem for many companies — you may take too long to achieve your goals, or you may never achieve them at all.
Consider how awful a situation like this might be, especially if you manage a team. If you do not meet your objectives on time, you will have to let some of them go. Consider what issues can occur if you have to work with investors.
Being a great marketer isn’t for everyone, so if you’ve never worked in the area before and have no experience, but you have the funds, hiring the greatest individual for the position could be the answer to all of your issues.
15-Understanding your goal
When it comes to your content marketing strategy, setting realistic targets is crucial. You may have dozens of employees working on increasing your traffic from all over the world, but if you expect hundreds of thousands of visitors without spending a dime, you’re likely to be disappointed.
There are a lot of indicators to keep an eye on, especially if you have trouble delegating, but exposure and authority are probably the most crucial, whether you’re running and marketing an E-Commerce firm or anything else.
16-Persona ideal is the best part in the content marketing strategy
Another thing you must create before you begin any marketing efforts is an ideal buyer persona. Who will purchase your goods? Are you a B2C or B2B business?
What are the interests of these people? What do they do with their free time? Which gadgets do they prefer to use to browse the web and make purchases? These are critical questions that you should not overlook.
B2B marketing is difficult since the target buyer personas involved in the process typically don’t have enough time to go online and seek for items just for fun. Unless they’re the CEO of a startup, you can’t expect a company’s CEO to modify its software on their own.
Consider all of these factors before investing in a content marketing strategy, as that money could be better spent on things like producing or developing your products or services, which could provide a lot of value to your clients/customers.
To summarize, the following are some of the most significant content marketing indicators to consider in order to assess your success and how well your efforts are helping you achieve your objectives:
- SEO traffic success
- Authority and exposure
- social media shares
- On-site engagement with high-quality sales leads
It’s worth mentioning that not all of them must be examined on a daily or weekly basis. You need a wide picture of what you’re doing, and the data in some tools may not be updated as frequently as you’d want, so we recommend reviewing them once a month and talking to your team about how you can improve.
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