digital marketing tools

Is it worthwhile to use Google Ads? Advantages, Disadvantages, Profitability, and Pro Tips

search engine algorithm

Just two years after Google.com, the most well-known website in the world, Google Ads was introduced. The advertising platform was launched as Google Adwords in October 2000, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s vast reach, chances are you’ve seen (and probably clicked on) a Google advertisement… Your potential …

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16 of Top Content Marketing Metrics

content marketing strategy

Content marketing strategy is one of the most successful ways that have been adopted to spread a business and push it to outperform competitors and attract clients.   The best example of this is brand owners’ experiences in the realm of entrepreneurship, as well as their comprehension of the word’s impact on the same recipient. …

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