When optimizing Arabic Websites, it’s all about On-Page factors, backlinks are the same disregarding the language, hence to rank Arabic websites you do not need many Offsite backlinks due to the poor competition generally, check our previous article discussing Arabic SEO in depth.
Therefore, before working on On-Site Arabic SEO, it’s essential to get the basics first, Website Speed, Security, Mobile Friendliness, Structured Data, Schema Markups and the needed tags to help the search engine understand what the page is about.
Before implementing keyword maps to content strategy, you need to assure using the right keywords that your audience search for, read Arabic SEO keyword research to better utilize the available tools, to target the right terms that has proper search volume, to attract as much traffic as possible, and get the traction that will increase your website authority.
Unfortunately, there is only a handful of Arabic SEO Tools compared to English Keyword research tools, also, the search volume and demographics stats are still poor and based on very rough estimates, there is many keyword in different Arabic niches that doesn’t show search volume! while there surely a market for it.
What proofed to be a good way around it for our professional Arabic SEO team, is to check Google Trends first, check the volume in US in English, then predict that search volume in the Arabic region will eventually follow the same growth pattern, it worked for Local Dentist SEO, Ceramics, SEO Digital Marketing websites, and E-commerce is showing a boom within the coming years after 2020.
SEM Rush, shows some decent search stats also, but for English Local Arabic searches, hence many Arabic searchers still rely on English queries and results, even when searching for a local business, and businesses in Middle East and GCC countries are optimizing for English content first, but Arabic SEO for websites is on the rise as well.
So after gathering and analyzing keyword research, priorities and which keywords drive better traffic and conversion, it’s time to implement your keyword roadmap On Site SEO for Arabic websites.
Some SEO professionals focus only on Page Titles and URLs, it’s best to optimize all, including the right meta description, and h1 Tags, all to include your primary Arabic keyword, you can use multiple H3’s to H6’s, as for the URL, Google stated clearly that it only relies on the URL if it doesn’t understand the page’s content, but if the page is filled with content and all the HTML tags are optimized properly it doesn’t much weight on the URL structure for ranking.
It’s also important to consider optimizing for local searches first, it’s pointless to go head to head with global websites with high DA for international search queries, for example, do try to rank for the keyword “Dentist” consider niching down and use “Dentist in Saudi Arabia”, or even easier “Dentist in Al-Dammam”or Alkhubar, targeting smaller geographical areas with some amount of search volume will turn to be more valuable than ranking on the 2nd page of higher populated cities like “Keyword+Dubai”.
Arabic Local SEO
Optimizing your Arabic content with a focus for local searches, your pages should have geographical relevancy, mentioning a service or product along with it’s location, On Site for Arabic SEO, along with location pages or areas you serve.
It must have a dedicated page On-Site, linked with to the map location on Google Maps, consider link to different pages On-Site for multiple Google My Business locations, each to have a separate phone number and address, also it’s wise to do waves of local relevant citations, Brand Prominence is a big ranking factor for local.
Have your brand mentioned by local newspapers, through Press Release for SEO
list your business among relevant Business Directories, again within your geographical area, don’t spam it do death! it will back fire to list your business on a Egyptian websites if your business in Dubai. keep it relevant niche and geographical.
Always aim for Do-Follow links, if not then No-Follow, if not possible a structured citation and last an unstructured NAP citation within content, anything you can secure offsite, Cost to benefit in mind.
SEO for E-Commerce is tricky, the Middle East region is still exploring the E-commerce possibilites, with general audience still cannot trust a website to share their Card details for 1$ purchase, On Site for Arabic SEO websites faces many issues, content duplication on top of it.
While Amazon shops still not fully convenient for Arabic clients, Local businesses on the other hand are opening up to Shopify solutions – despite it’s limited SEO capabilities- or even going E-Commerce with WIX websites! our team of SEO experts can only do the essential On-Site Arabic Optimization but that will never be enough rank against the growing competition.
WordPress WooCommerce is slightly better, but the content duplication remains a struggle, it’s unease to explain the need for original content written by the in house marketing teams, SEO’s are experts with the tactical knowledge, but the client is the expert in his vertical.
Our team believes in Tons of growth opportunities online for Arabic E-Commerce websites, but businesses have to make the right investment at first, so they don’t struggle with scaling up their game on week base.
Connect with our team for FREE consultation on which platform or CMS suits your business best, don’t invest much in Design over SEO and paid ads, keep your spending strategic.