eCommerce Link building is challenging for this kind of website. Simply put, there aren’t all that many plainly visible chances to obtain links to product and category pages.
But fortunately, some do exist. Additionally, there are several ways to create links to various other kinds of pages.
Learn how to create links to the homepage, e-commerce product pages, and other website content in this post provided by SEO Agency.
Outreach Link Building
1. Employ the product feedback method
You can find posts that rank for terms like “best [product type]” using the product feedback technique even if you’re not featured. Then, in exchange for their feedback, you provide the authors with your product.
Ask them to consider mentioning you in their article if they enjoy the product. They’ll most likely link to you if they feature you.
How Do It?
as we’ve mentioned above, eCommerce link building isn’t easy, but let’s know more about the best way of creating links to your website. You must be certain that your product outperforms the competition before considering this strategy. Bloggers won’t feature or link to you if they disagree with you.
Here are the actions to take if you’ve got that part covered:
- List the different product categories you sell.
- Look up listicles where you aren’t mentioned on Google
- Present your product for comments.
It’s simple to come up with product category ideas. Products like smart TVs, speakers, and thermostats are examples of smart home goods that you might sell.
Search Google for the greatest product lists that do not include you.
It’s as simple as typing best [product category]-brand name into a search engine.
eCommerce Link Building Techniques
Don’t directly propose to deliver authors your stuff in exchange for a hyperlink in the pitch. The exchange of “goods or services for links” is considered by Google to be a link scheme, which could lead to penalties.
Offer to send them a sample in exchange for their feedback instead.
A sample outreach email is shown below:
Hello, [Name]
I recently came upon your list of the top smart thermostats and saw that ours wasn’t included.
I want to know if this is because you preferred the products of our rivals or because you haven’t used our thermostat yet.
If it’s the latter, I’d be glad to send you a sample unit to experiment with.
If you’re interested, please let me know.
Cheers,
Farah
Send them a sample of your goods and get back to them in a couple of weeks if the author replies and claims they haven’t tried it yet.
Ask if they’ll think about including you in their roundup if they enjoy the product. If not, use that as insightful product feedback.
2. Offer guest blog updates
Another way for eCommerce link building is this! Asking editors to change one of their existing blog posts is known as doing guest post updates.
They surpass standard guest articles because you can choose one that has backlinks already, giving you a better link to your website.
Although you can occasionally use them to create links that point to specific product pages, they’re most helpful for creating links to blog articles and other educational content.
How Do it?
In Ahrefs’ Content Explorer, a searchable database with billions of pages of content with SEO metrics, you can locate chances for guest post updates. Simply look for old, non-competing pieces that mention a subject you already have content on.
For instance, if you market smart home products and want to create connections to a HomeKit beginner’s guide, you may look for this:
This searches for pages with the word “HomeKit” in the text but not in the title. Alternatively, non-competing pages that discuss the subject but aren’t specifically about it Additionally, it searches for pages whose titles include the dates 2015 through 2020, a telltale marker of a page’s age.
After that, by establishing a few filters, you can focus on what you need by reducing the list:
- A minimum of 50 referring domains are filtered to locate pages having backlinks.
- To eliminate pages from new and low-authority sites, set the Domain Rating (DR) filter to a minimum of 40.
This is advantageous in two ways:
eCommerce Link Building Tactics
- It implies that the page’s backlinks are presumably of good caliber, indicating that a link from this article will be effective. Before pitching, it is usually a good idea to confirm this in Ahrefs’ Site Explorer.
- It gives us more substance for our sales argument, which suggests that changing the content might boost its traffic and organic rankings.
Here is an illustration of a pitch we could make to the blogger in charge:
Hello, [Name]
Josh is on the [site]. I understand from LinkedIn that you oversee the Ubidots blog.
I wanted to get in touch since I saw that your list of open-source home automation platforms hasn’t been updated since 2019. The post’s organic search traffic is beginning to decline, according to Ahrefs, and several of the platforms listed there no longer function.
A fast refresh might assist with both of these, in my opinion. Are you okay if I update it for you? I think I can provide the list with a decent update because I sell smart home devices and I strongly believe in open-source software.
Could we collaborate on this?
Cheers,
Farah
3. Track down unlinked mentions
The third eCommerce link building tactic is Finding unlinked references. Unlinked mentions are references to your brand or product made online without a link to your website. Consider an iPhone or AirPods reference without a link to apple.com.
On sites with unlinked remarks, you can frequently find simple link chances for two reasons:
Because they are already aware of your brand, their authors are more willing to give you a try. They already like your product – Not all unlinked remarks have this in common, but many do.
Finding them is necessary before you can pitch them, though.
How to Do it?
Finding all of your unlinked mentions might be a very difficult and time-consuming task. But by using Content Explorer, you may locate a sizable portion of them rapidly.
- Look up your company name or product using quotations.
- Enter your domain in the “One page per domain” domain filter and then click “Highlight unlinked.”
- Toggle the “Only pages with highlighted domains” option selected after clicking “Export.”
There are a lot of prospects there, thus it makes sense to filter the export by website traffic or DR to get rid of the opportunities with little value. The filtered list can then be browsed through to look for possibilities that make sense.
This author has a lengthy blog article explaining why they adore Bellroy, complete with numerous product mentions and images. However, they didn’t include a single link to Bellroy in the article, most likely since it was written by a retailer that sells its goods.
However, given that there is only one physical location for the store in Canada, there may be a chance for a link.
Here’s a straightforward pitch that might secure the backlink:
Hello, [Name]
Josh from Bellroy is here.
I just wanted to express my gratitude for your kindness and compassion in this article. It’s fantastic to see how happy our stockists are to sell our goods.
Could you perhaps include an eCommerce link building to our materials page? It would be mutually helpful.
I saw that you mentioned our supplies quite a bit in the post (thanks! ), but that page has more information. Simply considering it might aid your readers’/customers’ decision as to whether our brand is the best one for them.
Cheers,
Farah
Keep in mind that we didn’t just say, “Making the link clickable.” or “eCommerce link building”. That can sometimes be effective. However, it’s a fairly general request that serves solely your interests. Instead, we are requesting a link to a page that is relevant to the context. We also discussed how this benefits both their clients and ourselves.
4. Publish your business on “where to buy” pages
This is one of the top ways for eCommerce link building. Stockists, or “where to buy” pages, do exactly what they claim to do: They provide a list of retailers that carry and offer for sale a company’s goods. Check to see if the brands you carry have stockist pages, and if so, submit an application for inclusion if you do.
How to Do it?
Make a list of the brands you carry, then type the following into Google:
[Name of brand] in the title (“where to buy” OR “stockists”)If we conduct this search for Hive, a well-known British producer of smart home goods, for instance, we see that it does indeed have a website listing stockists:
Site Explorer can be used to locate stockist pages as well. Simply input the domain of a rival retailer, access the Backlinks report, and filter for referring pages that have “where to buy” or “stockists” in the title.
For instance, if we carry out this procedure for vesternet.com, a well-known online retailer of goods for the smart home, we will notice a few connections from stockist pages for manufacturers:
A simple pitch for eCommerce link building on these pages is as follows:
Hello, [Name]
Josh from [Store Name] here.
Exists a procedure to be included on your “where to buy” page? We would be delighted to be included as we stock and market your goods.
Cheers,
Farah
Here, simplicity is key because the value proposition is clear: Being listed on their page makes it easier for more individuals to locate a place to buy their items.
5. Make selected statistics pages available
Pages dedicated to statistics provide information about a specific topic. Because bloggers and journalists frequently search Google for statistics to find sources for their pieces, they frequently garner backlinks.
This makes releasing a set of carefully chosen facts about the products you sell a quick and easy strategy to get quality backlinks to your website.
How to Do it?
You must first determine the categories of statistics that consumers are looking for. In Ahrefs‘ Keywords Explorer, you can do this. Just enter business-related keywords, access the Matching terms report, and modify the “Include” filter to include terms like “statistics,” “stats,” “facts,” and “figures.”
For instance, we can input keywords like “smart house,” “smart lighting,” and “home automation” if we sell smart home items.
In the Matching terms report, we’ll next pick “Any word,” add our modifiers to the “Include” filter, and click “Apply.”
It seems like the logical option for a statistics page would be “smart home statistics.”
Hit the SERP caret to view the top-ranking pages before choosing a topic. You should ideally notice lots of hyperlinks pointing to them. This demonstrates that readers are looking for statistics to use in their stories.
Then, all that is left to do is build your own statistics page and engage in marketing for backlinks.
By doing this, we created 37 backlinks for our SEO statistics page. (If you want to learn how and follow along, check out our eCommerce link building case study where we break down the steps.)
The middleman approach can then be used to distribute part of that “link equity” to the important pages.
eCommerce link building is challenging. Typically, it is simpler to generate connections to your homepage or content than to the actual product pages, and then use internal links to transfer link equity to the sites that matter.
