Google just released a new video with six suggestions for how to qualify e-commerce websites for enhanced search result displays.
Google just released a new video with six suggestions for optimizing e-commerce websites to receive preferential treatment in search results on eCommerce.
Three crucial components that make e-commerce product pages stand out were first highlighted in the video:
- Images aid website users in understanding products
- Star ratings foster confidence
- Pricing and availability assist buyers in selecting sellers.
To qualify for improved listings, some of those components need product structured data, while others need Google’s Merchant Center Feed.
1) Title Tags
Kent talks about title links, which are links produced by web page title tags and displayed in search engine results pages (SERPs).
According to him, if the title element doesn’t sufficiently convey the topic of the webpage, Google will rewrite it using the header at the top of the page or even the anchor text from links pointing to the webpage.
He also suggests being extra cautious when using automatically generated product title tags to make sure there are no duplicates or missing details.
Because there is a delay between when the title tag is updated and when Google eventually displays the revised title link in the SERPs, Alan advises against utilizing dynamically produced title tags to add availability or price info to the title tag. The details could already be out of date at this point.
To confirm how the title tags might seem when presented in the search results on eCommerce, he advises utilizing the Google site: search.
2) Incorporate Beautiful Pictures
High-quality photos are important for the user experience since they influence how potential customers view a product.
Alan kent, who is a developer advocate, advises performing a site assessment to identify any low-quality photographs and replacing them with better images.
Kent also suggested looking at the metadata for the Max Image Preview because it instructs Google on how to display those photos in the SERPs.
Last but not least, he promotes the use of product structured data to assist Google in selecting the appropriate photos to display in the search results on eCommerce.
Many companies think about things like photos in terms of how they could improve the search results on eCommerce positioning for their website.
However, it’s more beneficial to think about product graphics in terms of how they influence people’s decisions to buy a product.
In other words, if a product’s size is an issue, it could be helpful to compare it to a common object that is around the same size.
Showing how apparel appears on a model, what furniture might seem like in a space, or how a fence might look appealing in a yard can all be helpful.
3) Distribute Rich Product Data
Structured data improves Google’s comprehension of webpages and qualifies them for rich results, or what he called “special presentation treatments” in the search results on eCommerce.
The following are components that must be present in product structured data:
- Product Title
The mandatory and optional characteristics are listed in Google’s product structured data rules. Because Google’s standards for structured data are continually changing, it is possible for a product page to lose its enhanced placement in the search results on eCommerce if the structured data is no longer compliant.
Use the Rich Results Test Tool to check if there are any structured data issues after using the Search Console URL Indexing tool to see if the page is indexed.
4) Share Price Drop Information
A customized price drop presentation in the search results on eCommerce may draw attention to the product page if pricing information is shared with Google.
It’s not certain that a special price decrease presentation will show up in the search results on eCommerce.
You must include an Offer property in the product structured data that is a particular price point and not a price range in order to qualify a page for price drop rich results.
5) Determine the Products You Sell
This tip suggests combining Google Merchant Center feed and product structured data with precise product identifiers, such as GTIN identifiers.
By heeding this guidance, a product may be qualified for listings in places like the product carousels.
6) Create a business profile
Finally, Kent advises setting up a Google Business Profile if the company has a physical location.
“The Google Business Profile Manager can be used to accomplish this.”
By implementing this advice, a website becomes qualified for a special listing next to the search results on eCommerce.
Only companies having a physical storefront or a covered service area can use this sort of listing.