Digital Marketing Certificate is given to people if they successfully complete the criteria of an online course in digital marketing. It serves as a means of confirming the holder’s knowledge of and training in digital marketing methods and tactics.
If you’re a new marketer or want to supplement your income by giving your skills to multiple companies through freelancing platforms, you should probably obtain at least one marketing certification.
In today’s piece, we’ll look at some of the greatest digital marketing certificates. Just bear in mind that marketing is made up of many distinct components, and there are no marketing certificates that guarantee you can do everything.
We should also mention that the majority of business marketing certificates are not free. If you don’t want to pay a price, just go to Craig Campbell’s YouTube channel and learn about marketing and SEO for free.
Top Digital Marketing Certification for 2023
The possibilities for certification are endless, and we’ll go through how to choose the ideal one for you depending on your skills, money, and the reputation of the organization teaching it in the section below.
Without further ado, here are several digital marketing credentials to consider if you’re just starting to start in this profession.
1) Digital Marketing Certificate by Google Ads
Nothing beats a Google certificate, right? And, let’s face it, a lot of businesses still use Google Ads and want to get the most of their expenditures.
We’d like to point out that these courses cover a wide range of topics. For example, you may obtain a Google Advertising Search account or study retail advertisements, video ads, or display ads – and while it may sound confusing, we think they’re worth investigating.
2) Certification in Google Analytics
If you’ve never used Google Analytics, you might not believe it, but it contains a slew of hidden capabilities that can help you better assist your clients in enhancing their online presence.
This, like all of Google’s other top marketing certifications, is absolutely free. However, Google suggests that you examine the course materials first and then take the test and digital marketing certificate.
However, if you’ve used Google Analytics before and consider yourself a very seasoned user, you may just pass the test and receive your certification. This certificate, like the Google Ads certificate we stated earlier, is entirely free.
The classes are completely free, and the certification is also completely free.
3) Google Marketing Certifications: Digital Marketing Fundamentals
It may seem strange that we keep advocating Google credentials, but the reality is that they’re among the greatest professional marketing certifications you can earn because they’re so well-known and cost nothing.
Furthermore, The Open University and the Interactive Advertising Bureau Europe also recognize the Fundamentals of Digital Marketing accreditation, so taking these courses is undoubtedly worthwhile.
Nevertheless, there are a lot of modules to go through, and while the assessment claims that the full course would take just 14 hours to finish, that may not be the case for everyone — especially because you may continue at your own speed.
The disadvantage is that the certificate must be renewed every year, which means you’ll have to repeat the courses once every 12 months.
4) Social Media Hootsuite
Hootsuite is one of the most popular social media platforms, and not only because it’s simple to use. Its capabilities enable you to connect to a large number of networks, which means that if you start using it, you’ll not only aid your clients but also make your life simpler.
There are fifteen lessons in this course, and in the end, there is an exam with 60 questions. The digital marketing certificate is also non-expiring, so you won’t have to take it again in the future.
We’d like to point out that Hootsuite offers numerous different certificates, depending on your objectives. Some of them are fairly expensive, such as the Social Selling Certification, which costs up to $999.
There are, however, less expensive options, such as the Hootsuite Platform Certification ($99) and the Social Media Marketing Certification ($199). There are many more courses accessible on the platform; for more information, see their official page.
5) Online Certification from the Content Marketing Institute
This Master Class course includes ten modules and more than 30 hours of instruction. Additional marketing resources are available. While the negative is that it is rather expensive ($999), it is jam-packed with knowledge and doesn’t all focus on the same item.
For example, the course may assist you with content strategy, becoming a journalist, artificial intelligence, design and its relationship to content, and a range of other topics relating to content marketing. This one should be just up your alley if you’re especially interested in becoming a content marketer.
Digital Marketing Certificate from Cornell University
Cornell is one of the most well-known colleges in the United States, and its online courses can educate you on how to develop your digital marketing strategies.
The topics you’ll have to go over to pass the test include anything from evaluating paid digital marketing options to comprehend the consumer funnel. The program lasts two months, and you’ll be expected to study for roughly 3-5 hours each week.
On the other side, this is one of the most costly digital marketing certificates we’ve seen, with a total cost of $3,600 (paid at $950 per month for four months).
6) Digital Marketing Certificate on YouTube
Whether you want to earn this certification for yourself in order to develop a successful YouTube channel, or you want to offer YouTube marketing services to your clients, this one appears to be a smart choice.
For starters, it’s completely free, and there are many courses covering a wide range of topics, including how to monetize a YouTube channel. The disadvantage is that, like all other Google products, this certification expires 18 months after you complete it, so you’ll have to take it again at some time.
7) Certificate in Digital Media and Marketing from Duke University
This course is significantly less expensive than the Cornell one, but it also covers a variety of topics, including content marketing, search engine optimization, mobile marketing, PPC, and social media. When you add in email marketing and display advertising, you’re practically ready to provide your clients with some of the greatest marketing services available. However, your digital marketing certificate will help you entire labor market quickly.
The curriculum takes a year to complete, and you must study in real-time, which may be a disadvantage for certain students. The cost is $3,195, and we think the value for money is amazing, especially considering how long it takes and how many topics you’ll learn. Furthermore, a Duke degree, whether online or offline, is a valuable asset.
8) Marketing Certificate Program at UC Berkeley Extension
We found this program to be pretty rich in terms of the courses and knowledge it provides – you can study anything from SEO and digital marketing to brand management, market research, and marketing analytics.
The curriculum isn’t cheap, costing $4,700, but you can finish it in two years if you work hard enough.
Given UC Berkeley’s reputation, we believe that earning this credential might help people charge more for their services or possibly obtain a raise in their corporate employment.
9) Digital Marketing Fundamentals Certificate from the University of Vermont
This is an 8-week program that costs $1,695, making it clearly more inexpensive than some of the other colleges mentioned in this post’s other courses.
there are plenty more subjects accessible, ranging from search engine marketing and sponsored search to online analytics, email marketing, and display advertising. We’d like to point you that you’ll need to put in roughly eight to ten hours every week, so it’s a time commitment.
10) Copy Blogger
This program costs $495 and may teach you several key things about content marketing and, in particular, writing for the web. You may also learn about SEO and automated marketing, as well as participate in monthly advanced masterclasses. So this digital marketing certificate will be your best solution to success.
11) Certification for Bing Ads
This one very much speaks for itself — and the good news is that the classes, like those given by Google Ads, are free.
It’s a unique ‘program’ in that you won’t have to finish any online courses; instead, you’ll just need to download a study guide and prepare for the exam, following which you may take the test whenever you’re ready. A score of at least 80% is required to pass it.
12) Digital Marketing Certification from SEMrush
It may seem strange to take a course, pass an exam, and get certified in a specialized program like SEMrush, but you’d be surprised at how many people use it daily — whether for work or to improve the online exposure of their websites.
The best part about these credentials is that you won’t have to pay anything to obtain any of them. The SEMrush SEO tools, keyword research test, link building test, and mobile, local, and international SEO are just a few examples.
Before taking any of the exams, we recommend doing some research on the tool’s website or enrolling in one of their free courses, which range from building your SEO Agency to understanding the value of content. Some have seven classes, while others just have five, but the coursework is typically easy, so you won’t have to devote much time to it.
13) Certification in HubSpot Content Marketing
Hubspot is one of the most important platforms that provides you with digital marketing certificate. Some may argue that HubSpot isn’t what it once was, but we’re not here to comment on that. The reality is that these courses are completely free, and they are divided into numerous categories to assist you to grasp the fundamentals of content marketing and what you can do to develop your talents.
Furthermore, the time commitment is anticipated to be only four hours, therefore the certification is at least worth investigating. We’d also want to point out that HubSpot offers a number of additional courses, like inbound marketing, that are both short (two and a half hours, for example) and free.
How do you choose the finest marketing credentials?
It goes without saying that your skill and knowledge, as well as what you want to learn, are two of the most crucial elements to consider before enrolling in a certain course or program.
It’s also tempting to want to join many different programs at once, such as a free and a paid one, but bear in mind that some have time restrictions, and you risk cramming your calendar and not being able to keep up with all of the study work.
Moreover, certain certificates expire after a certain period of time, and while this may appear to be a negative, the reality is that everything in the marketing industry is continuously changing, especially the search engines we use.
Finally, choosing a course from a source you are familiar with and that everyone else is familiar with, such as Google, Bing, or a recognized university, is a good option, especially if you are just getting started. Joining the first two is even free.
Many SEOs and marketers these days don’t have a college degree in their industries – this isn’t true for everyone, but many come from a variety of different backgrounds, including technical and even medical ones. However, many are accredited and even offer their own courses, which are usually inexpensive.
Finally, if you search for information thoroughly enough on YouTube, you can study whatever you want for free but without digital marketing certificate – all you have to do is be organized and make sure you study on a regular basis (at least 2-3 hours per week).
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