What is the definition of digital marketing platforms and what are the most important platforms that we can depend on them?
In today’s article, SEO Agency explains all of these points and more, so keep reading if you’re interested in learning about the finest content marketing platforms available today.
What is a content marketing platform?
A clear definition of content marketing platforms does not exist because there are so many platforms available.
Some may aid you with content planning, while others can help you distribute messages and status updates across various media. There are other platforms that can be extremely beneficial in terms of tracking how your audience is responding to what you are sharing.
There are other content marketing systems, such as SurferSEO or Page Optimizer Pro, that may help you create better content.
The following is a list of some of the top content marketing platforms that we have discovered to be most effective in enhancing your content marketing goals — and obtaining the results that you need for yourself or your clients.
content marketing platform examples
Top content marketing platforms
1- SEMrush
We’ve written a lot about SEMrush in the past, and for good cause. The basic membership allows you to accomplish a variety of things, such as keyword research and competition analysis, as well as link building research, finding new link chances, and, most importantly, identifying fresh content ideas.
You may also utilize an SEO Writing Assistant to strengthen your content and increase your chances of defeating your competition.
It’s also worth noting that you can utilize SEMrush to track your results, monitor your brand’s mentions, and analyze the material you’ve previously published on your website.
2- HubSpot
We can be certain that Hubspot is one of the most digital marketing platforms. While some may claim that HubSpot is expensive, and we won’t dispute that, the reality is that it is one of the most generous and complete content marketing systems available today.
It is jam-packed with tools that may assist you in reaching more consumers, creating better content, and even managing your mailing lists.
It is not similar to WordPress in that you cannot use the same plugins, but it is relatively simple to use, especially for those who are just getting started.
This platform makes it simple to create landing pages, and it also has a full-funnel marketing system to help you stay in touch with your email subscribers.
3- GetSocial
Did you know there’s a term for ‘dark social shares’? It’s similar to Google Alerts for brand mentions without a backlink — that is, shares in which people discuss what you’ve posted but there are no references to your source.
This is a GetSocial function which is one of the top content marketing platforms, and you can understand how valuable it may be for building your social media channels. The platform includes an automatic distribution method for sharing, tracking, and analyzing the effectiveness of your social media initiatives.
Tracking the success of your content on your website, including heatmaps, comments, and everything else, is one area where GetSocial may not be as valuable. However, if you utilize social media extensively for marketing, it is well worth investigating.
Best content marketing platform
4- Outbrain
Amplify is one of the simplest methods to reach a global audience and re-target. It’s based on the products and services you manufacture and promote. Its user experience appears to be excellent, and it appears that the service also provides excellent customer care.
Some of the issues we heard ranged from being unable to target people in countries such as China to being unable to adapt prior campaigns. You should launch a new campaign rather than attempting to alter an existing one for any extra minor changes.
5- Hemingway’s Editorship
This program is available in both a free and a premium edition (you can install the paid one on your computer). If you write a lot for blogs, websites, public relations, social media, or other outlets, a platform like Hemingway Editor or the Grammarly app may make a huge impact.
Best of all, the application can integrate with Medium and WordPress, allowing you to export material into these two platforms with no effort. You may also use a variety of strategies to format the text.
While it may not appear to be the most feature-rich platform, if you want to be considered seriously and write in English, we recommend giving Hemingway Editor a try.
6- BuzzSumo
If you’ve read any of our prior blog posts, you’ve undoubtedly seen us suggest BuzzSumo previously. Although some marketers may complain that BuzzSumo isn’t as good as other platforms, and we will accept that it has its limits, it still has a slew of valuable features.
For example, if you ever want to use influencers to sell your services or products, BuzzSumo is your best bet for finding people who can suggest them.
It also allows you to track the activity on the material you’ve published, the comments you’ve gotten, and any patterns related to certain pieces you’ve written in the past. There are plenty of other features to explore if you get a subscription.
7- Monday.com
There are a variety of alternative collaboration tools available, including Slack, Todoist, and many others. Monday, on the other hand, is one of the most unique content marketing platforms in that. It helps you to establish and refine your marketing plan by regularly talking with your team.
You may give projects to your authors, designers, or other team members, monitor their progress, and establish deadlines for each assignment. Monday.com is the greatest content marketing tool for project managers and hands-on agency owners alike.
We’d also want to point out that you may employ a variety of graphic templates to enhance the user experience and make depending on Monday.com a breeze.
8- StoryChief
This one is just ten dollars a month, but it is one of the coolest content marketing tools we have come across. It’s an editorial CMP, which means you can suddenly produce and share interactive posts across several channels while utilizing it.
While it may not work for everyone, it is highly valuable for microbloggers and other people who rely heavily on social media to stay in contact with their audience.
You may post material on multiple social media networks, as well as WordPress, Medium, and even MailChimp, using the platform.
9- Kapost
Given the price, we suggest Kapost to agencies and SEO professionals that manage many projects or large teams in corporate contexts. Kapost is a fantastic collaboration, productivity, and strategy-development tool and one of the best content marketing platforms that you may utilize for a variety of purposes.
You may, for example, design workflows and share them with the rest of your team. The same application may also be used to offer feedback on activities that have been performed or are being completed.
It’s also worth noting that Kapost integrates with Google Docs and Google Drive, but the greatest part is that you can edit all of your material directly in Kapost rather than in Drive.
In a summary, it’s a full-service platform that can help you come up with better content ideas, develop it, manage the entire production process, compile editorial material, and much more. It’s great for regular articles, but it may also be used for video, eBooks, and various types of social networking material.
10- Contently
This one has been around forever, and like with Kapost, we’d say that it works best for agencies and enterprises. It’s robust, effective, and packed with features, and sometimes it’s not as easy to understand or use as other tools in the same category — despite the learning curve, it’s worth it.
The platform is awesome at handling all duties of the business you may require _ from finding the ideal freelancer to partner with to track the work they’ve completed _ and everything in between.
We can’t tell you how much a membership costs since you’ll have to go to the website and request a sample, after which you’ll receive a personalized offer tailored to your exact needs.
11- Brand24
Brand24 is a social media monitoring tool. It gives you total control over your interactions and mentions across all of your platforms. It features three distinct plans, with the cheapest one costing $49 and the most expensive one costing $399.
They also have a 14-day trial period, so we recommend trying it out before making a decision.
Some of the features we can mention here include the Discussion Volume Chart, Mentions Feed, and Alerts, the latter of which can show you when your site has been vitiated when someone has mentioned your brand or anything else you might be interested in.
12- Curata
This is a content marketing software tool that allows you to find new, critically praised material in your field. You may arrange the information by relevance and past choices, which helps Curata provide you with better recommendations every time.
The platform may also be useful for developing content and establishing a sales and marketing pipeline. Its features can also help you improve your strategy, content development, and publishing habits.
13- MailChimp
MailChimp is without a doubt one of the most widely used email marketing tools and content marketing platforms available. It’s complete in the sense that it lets you see how people interact with your newsletter, whether they take any actions if they unsubscribe, and everything else you need to know if you still use email marketing — which you should because it’s still one of the most effective ways to communicate with customers and sell products and services.
14- CoSchedule
Although it is billed as a project management software, CoSchedule is more aimed toward writers, editors, and others who publish content on numerous websites.
CoSchedule might be exactly up your alley if you work for an agency and manage a team of writers. It enables you to assign, discuss, and verify tasks. It also has a ReQueued feature that allows you to find new content and share it with your own audience.
content marketing strategy & content marketing platforms
15- Hootsuite
Hootsuite is one of the most widely utilized (and easiest to use) platforms in the industry, despite being more of a social media marketing platform than a content marketing platform.
It allows you to schedule posts across several platforms, which is why it’s so useful for all types of marketers, including bloggers, agency employees, and even social media marketers looking to make their lives a little easier.
Final Thoughts
Some platforms are superior to others in terms of the capabilities they provide and the requirement for you to utilize extra tools in addition to the main one. Asana, Hubspot, and Hootsuite, for example, can be utilized for most of your duties, depending on what you want to accomplish.
In terms of cost, features, user experience, and the jobs that they can assist you with, content marketing platforms can vary greatly. Some can help you locate and contact the relevant influencers, while others will make managing your social media channels a breeze. Still, others will help you improve your overall content.
There are also communication platforms, CRM solutions, productivity, and organization tools that allow you to keep track of what your entire team is up to. The ideal option depends on your individual content marketing requirements.
