To make your digital marketing succeed while creating your website from scratch, it is very important to develop a strong ground for your SEO strategy.
Indeed, there is nothing that can be more powerful in the process of enhancing your website’s search engine ranking than the best types of backlinks, which are links from other websites to yours.
However, these backlinks are not equal to one another in terms of quality and favorable impacts on the website’s ranking.
You should consider many ranking factors but the most essential one for a new website is authority, relevance and the best types of backlinks.
In this article, we will share with you the most effective types of backlinks building techniques you can try for your new website to become popular from the very beginning.
What is an SEO Backlink?
In SEO, the term ‘backlink’ is used to refer to a link from another website that directs users to your website, moreover, the best types of backlinks mean the same but with more specific connotation to SEO techniques.
In other words, an SEO backlink is a link on a third party website that leads to another website.
But, for any product or website, the backlinks are simply equivalent to ‘votes of confidence’ especially in the SEO perspective.
This means that If a popular website links to your content, everything increases in Google’s perception: the value, relevance, and trustworthiness of the site.
In short, best types of backlinks are important for the SEO requirements because these links are used by the search engines to estimate the rank of the websites by measuring their authority, relevancy and quality.
This means the more best types of backlinks you have, the better your website is placed to be on top of the results.
Best Types of Backlinks if You Are Dealing With a New Website
Types of Backlinks #1: Editorial Backlinks
Editorial backlinks are the best type of backlinks as far as SEO is concerned, and they should not be confused with prepaid links.
These links are gotten automatically when other websites or blog posts link your articles or posts in their content without your request.
As a rule, editorial backlinks appear when creating valuable, interesting, and informative content which is liked and shared by others.
The Pros of Editorial Links (One of the best types of Backlinks ever)
- Organic and Natural: They are identified from genuine sources which prefer linking to you due to the nature of your content.
- Authority and Trust: Backlinks originating from such websites tend to enhance your site’s credibility as far as search engines are concerned.
- High-Quality Traffic: Editorial backlinks could easily provide a lot of traffic to your website since they are placed on pages where people in your niche were previously attracted.
To get editorial backlinks, ensure that you are creating quality content that can be articles of research, how to do it or even if you are an expert in a particular field, special articles that you can share for your benefit and the other people interested in your field.
Types of Backlinks #2: Guest Post Backlinks
Guest post backlinks refer to links that you get after providing articles for publication on other websites or blogs.
As for the benefits, host websites will let you place one or many backlinks to your site within the author’s bio or directly into the article if permitted.
This is actually a win-win scenario for both parties, the owners of websites get unique and useful content and you receive traffic and even better SEO rankings from the best types of backlinks.
The Pros of Guest Post Backlinks as one of the best types of backlinks
- Increased Visibility: Blog posting is effective because you can post on well-known sites so that more people will come across your brand.
- Relevance and Authority: Having your guest posts on reputable and related websites informs the search engines that your site contains quality content hence improving the ranking.
- Targeted Traffic: Unlike content marketing that involves getting backlinks from different and unrelated sites, guest post backlinks are usually targeted from niche sites hence more traffic is usually targeted.
In order to realize the full potential of guest post backlinking, try to write for sites within your industry or niche that have good domain authority and user traffic. This goes a long way in making sure that the backlinks you get are helping your SEO campaigns.
Types of Backlinks #3: Mend Broken Backlinks
Backlinking is a good search engine optimization technique which entails the redirection of links that were formerly directed to other websites to the right one with suitable content.
This is a win-win scenario for both you and the website owner: Get a chance to fix a broken link enhancing their experience while you on the other side get a precious link to your site.
The Pros of Fixing Broken Backlinks
- Quick and Relevant Links: Since the linking site was also intending to bring value to their readers with a link, replacing a broken link by your content does not kill this relevance.
- Improved User Experience: Another advantage of conducting link checking is that being able to keep a website owner’s site in good condition by repairing those links, you can create good relationships with the website owners in your niche.
- Boost in SEO: Fixed links is a brand new backlink that aids in the enhancement of your SEO strategy.
You can try using some tools like Ahrefs, Screaming Frog, or Broken Link Checker to find broken links on the authoritative sites, then you can contact the site owner and explain to them about the broken link and recommend your content.
Types of Backlinks #4: Dofollow Backlinks
Dofollow backlinks are links that pass not only the link to the site but also allow search engine crawlers to follow the link and pass on ‘SEO juice’ received from the referring site to the linked site.
These links have a direct effect on your site’s search engine ranking as they pass on the juice and the relevance from one site to another.
When a website provides do follow backlinks, it is actually vouching for your content making it easier for people to access in a search process.
The Pros of Dofollow Backlinks
- SEO Authority: These links increase your website’s domain reliability, which is an essential aspect that determines the ranking of your website.
- Improved Rankings: The more best types of backlinks and Dofollow type you get from other websites, the higher your chances for ranking higher for a specific keyword.
- Increased Traffic: Like any other Dofollow links, that pass SEO value, they help in both direct visits from users clicking a link, and from visits from search engines.
However, it is necessary to ensure that the numbers are as less as possible but of highest quality. This type of links can be damaging to your website’s SEO while on the other hand, types of backlinks from popular and relevant sites can be highly beneficial for your ranking, so be aware of what links and websites to choose.
Read more about URLs As a Google Ranking Factor
Types of Backlinks #5: Nofollow Backlinks
Nofollow backlinks imply the links that include a special meta tag or directive (rel= ‘nofollow’), which tells the search engines not to let any value or property, known as link juice, pass into the referenced website.
Although Nofollow backlinks have no impact on the search engine rankings, they do not completely have no importance in the SEO process.
The Pros of Nofollow Backlinks
- Diverse Link Profile: It is equally important to have dofollow and nofollow backlinks in a natural proportion in order to enhance a backlink profile that Google considers to be genuine.
- Referral Traffic: The fact that they do not pass any sort of SEO value means that they cannot be used in the same way as standard links, but if you post them on popular and related websites, they can bring a lot of traffic to your site.
- Brand Exposure: Those nofollow links on heavily trafficked platforms such as social media, forum, or comments section can make the brand familiar to many people and hence can somehow have indirect SEO effects.
- Building Relationships: Some of the sources of nofollow backlinks are blog, forums, or directories, and by creating links from these sources, you create relationships and popularity within the niche or industry.
Hence, while nofollow backlinks do not impact your website’s ranking, they have an impact on overall traffic and trust across the website.
Types of Backlinks #6: Comment and Forum Backlinks
Comment and forum backlinks are the links that are placed by you in a comment section of any blog, article, or within the forum.
These are normally placed whenever you are contributing to relevant discussions or offering useful information which leads back to your site.
However, they are described as nofollow links and you should know that they don’t directly contribute to the SEO factors or merits.
The Pros of Comment and Forum Backlinks
- Increased Visibility: If you are able to add useful comments to other websites, forums or blog posts and articles then it can generate interest in your website and send people your way, which is also considered to be referral traffic.
- Niche Targeting: Forums and blogs related to your business will allow you to address people who want to read your materials or use your services.
- Building Authority: These generate trust and recognition if you engage in credited forums or blog discussions or posts regularly as an expert of your field.
- Networking and Relationships: Interacting with other professionals or possible users of the site is a form of collaboration that may lead to the best types of backlinks in the long run.
While comment and forum backlinks can often be of low SEO value, if they are used right and to a small extent only, they will help you bring traffic and engagement, and create additional networking opportunities.
But do not spam and always offer helpful and appropriate information for those backlinks in order to be of value in those backlinks.
Types of Backlinks #7: Press Release Backlinks
Press release backlinks are links that are placed in the press releases that are submitted to the media channels, news websites, and journalists.
These inbound links can also be useful in drawing more attention to your website and some measure of SEO if it is picked up by major news outlets.
The Pros of Press Release Backlinks
- Boost Brand Awareness: It is always advisable that press releases be made available to a large audience and this goes a long way in enhancing the brand awareness in several media platforms.
- Authority and Credibility: If your press release gets posted on other big news sites or any other authenticated media platforms, with the press releases backlinks, it will enrich your site’s credibility and domain authority.
- Referral Traffic: Press releases can drive traffic from readers interested in your announcement especially if it is at the right time or something new.
- Indirect SEO Benefits: While most press release backlinks are nofollow, the exposure makes people go to your site and get other organic backlinks from other sites, bloggers, or journalists that come across your release.
To get the most of the press release backlinks your links should be well written, contain relevant information, and the distribution of the press release links should be done through the proper distributors.
Furthermore, the importance of creating content that may attract the attention of other media outlets so that the backlinks will be organic.
Read more: What are permalinks and how should they be structured for maximum SEO value?
Types of Backlinks #8: Niche Edits Backlinks
Niche edits backlinks or contextual backlinks are the links that are placed at the already existing site with the relevant context.
While guest posts mean writing a new post, niche edits mean inserting your link in an existing post that is pertinent to the niche you are focusing on.
These backlinks can be considered effective since the links will be placed in content that has already been established to be popular and has some degree of influence in ranking with the search engines.
The Pros of Niche Edits Backlinks
- Contextual Relevance: Niche edit backlinks are placed inside the context that is related with the website making it suitable for SEO purposes.
- Faster Results: Niche edit proves that it’s helpful in terms of SEO because the link is inserted in content that has already been crawled and indexed.
- Organic Traffic: Positioning niche edit in hot link targets that receive a high number of clicks is an effective way of attracting quality referred traffic.
There are two ways that can help get niche edits. The first one is contacting the owners of other websites, with the material, related to the niche, offering the link to your site as a valuable source in the framework of the given article.
The best approach should be to filter the available Web resources by identifying authoritative sites that provide content topically most related to your site.
Types of Backlinks #9: Social Media Backlinks
Social media backlinks refer to links that you post on social media platforms which leads the user to your website.
These are one of the best types of backlinks and they most often nofollow, which means that they will not contribute to your site’s SEO advantage. But, they are crucial to your overall digital advertising mix and could have positive correlation with SEO.
The Pros of Social Media Backlinks
- Increased Visibility: This social media marketing benefits you because it gets more people to click on your links, and can become a massive source of referral traffic to your website.
- Brand Engagement: Social media backlinks are useful for increasing the visibility of your brand since the users can be redirected to your site where they can engage with other posts and products.
- Traffic Generation: Despite the fact that they are nofollow, social media backlinks can bring in traffic which in turn can share your content to other individuals or even to other sites.
- Content Promotion: One of the usual tasks of social networks is to draw attention to your content, posts, or products and inform people of your site’s updates.
To derive the maximum benefits out of social media backlinks feature your post in such a way that it gets shared by individuals.
Engage in social networks that are tied to your targeted audience and ensure you post substantial content that would redirect visitors to your web page.
Types of Backlinks #10: Directory Backlinks
Directory backlinks are the links you create by submitting your website to online directories.
These directories list businesses or websites based on their industry, location, and many other criteria.
But you need to know that Directory backlinks are less impactful than high-quality editorial and guest post backlinks, but they also contribute to your SEO strategy, especially when they come from reputable directories .
The Pros of Directory Backlinks
- Local SEO: Submitting your website to local business directories can enhance your visibility in local search results, making it easier for nearby customers to find you.
- Increased Visibility: Being listed in directories drives traffic from users who browse these directories looking for certain types of businesses or services.
- Established Authority: High-quality directories, especially those relevant to your industry, can add credibility to your site and improve its overall authority.
- Referral Traffic: While directory backlinks may not pass significant SEO value, they can still generate targeted referral traffic if users find your listing and click through to your site.
By carefully selecting and submitting to relevant and high-quality directories, you can build a solid foundation for your site’s online presence and contribute to its SEO efforts.
To Conclude About The Best Types of Backlinks
In conclusion, the success of your new website depends on using the best types of backlinks.
Each one of the best types of backlinks contributes differently to the overall SEO, authority, and exposure of your website.
By leveraging the different types of backlinks, you will create the strong foundation you want for your new website, attract more visitors, and improve your SEO strategy.
But, to use the types of backlinks in an appropriate manner, focus your efforts on creating valuable, high-quality content and building good relationships with your niche to maximize the effectiveness of different types of backlinks.
