How We Transformed Hakeem Care’s Organic Visibility in 9 Months (Feb–Dec 2025)
Over a one year SEO partnership, Maps of Arabia supported Hakeem Care in transforming its online presence from a low-visibility medical brand into one of the most discoverable telemedicine and home-care providers in Saudi Arabia.
Our primary objective was clear: increase qualified organic traffic and drive more high-intent bookings for Hakeem Care’s telemedicine, doctor-at-home, and nursing services.
From February 2025 to December 2025, we executed a full-funnel SEO strategy combining technical optimization, medical-category topical authority building, Arabic content expansion, and aggressive improvement of service-page rankings.
Objective: Increase qualified organic traffic and bookings for Hakeem Care’s telemedicine & home-care services in KSA.
Key Wins (11-Month Performance)
Within 11 months, Hakeem Care evolved from a low-visibility brand to a top-of-page player across its most important medical queries in Saudi Arabia.
- Total clicks: 386 → 152k.
- Total impressions: 11.4k → 12M.
- Average position improved from 10 → 6.
- On December 27: 1,517 clicks, 136,860 impressions, average position 5.
These results reflect Hakeem Care’s growth from an emerging brand with limited search presence to a trusted, top-ranking provider across competitive medical and at-home healthcare keywords — especially in Arabic search results across KSA.
Over an eleven-month period, Hakeem Care redefined its digital footprint, securing top-tier search dominance across Saudi Arabia’s most competitive healthcare keywords.
About Hakeem Care
Hakeem Care is a leading Saudi Arabian digital healthcare platform that connects patients with licensed medical professionals through telemedicine consultations, home healthcare visits, and an intuitive health app.
The platform offers a comprehensive suite of services, including:
- Telemedicine consultations with licensed doctors across various specialties
- Doctor and nurse home visits for treatment, check-ups, and chronic care management
- Mobile app services for appointment booking, health monitoring, and patient education
Hakeem Care primarily serves Arabic-speaking patients across Saudi Arabia, catering to individuals seeking convenient, high-quality healthcare without the limitations of traditional hospital visits.
By combining in-person care with digital healthcare solutions, Hakeem Care positions itself as a trusted bridge between patients and medical professionals.
Initial Situation (Pre-February 2025)
Before engaging in an SEO-focused growth strategy, Hakeem Care faced several challenges that limited its online visibility and growth potential:
- Limited organic visibility for high-value medical and home-care queries in KSA
- Fragmented or thin content across core service pages, with insufficient detail to rank effectively
- Weak EEAT signals (Expertise, Authoritativeness, Trustworthiness), including incomplete author bios, lack of medical reviewers, and minimal trust pages
- Technical SEO and site architecture issues that hampered crawling, indexing, and user experience
- Minimal backlink profile, limiting domain authority and credibility in a competitive healthcare market
These challenges created a significant opportunity to implement a structured, high-impact SEO strategy aimed at boosting Hakeem Care’s authority, search visibility, and patient acquisition.
Results & Performance
Throughout the nine-month campaign (Feb–Dec 2025), Hakeem Care experienced significant gains in organic visibility, keyword coverage, and click-through performance.
These improvements correlate directly with the technical, content, and EEAT enhancements executed across the four SEO pillars.
Key outcomes from Google Search Console:
- Organic clicks: increased from 13 clicks (Feb 6) to 1,509 clicks (Dec 28), illustrating consistent month-over-month growth as new content indexed and rankings stabilized.
- Impressions: reached 12 million total impressions by year-end, demonstrating broader query coverage across specialty telemedicine categories and Arabic informational searches.
- Average position: improved to ~6, placing many priority terms above the fold with resulting increases in organic CTR and conversion pathway exposure.
Organic Keywords
These results validate that search engines were able to both discover and trust Hakeem Care’s content at scale, especially within YMYL environments where ranking thresholds are typically higher.
Over the year, our organic presence has seen remarkable growth. What began as modest traffic has transformed into a strong, high-impact channel, with organic visibility and impressions soaring dramatically.
This surge in organic reach has translated into meaningful user engagement and contributed significantly to our business goals, demonstrating the clear value of our SEO and content efforts.
Our organic search performance has skyrocketed. Where we previously had almost no top-ranking positions, we now dominate prime spots on the first page of search results, dramatically increasing our visibility and reach.
This surge in high-ranking positions has fueled substantial growth in organic traffic and impressions, proving the effectiveness of our SEO strategy and its direct impact on attracting and engaging users.
Our approach at Maps of Arabia is what truly sets us apart: our team is made up of real doctors creating authoritative medical content.
This expertise allows us to craft accurate, trustworthy, and patient-focused content that Google rewards, while also optimizing for high-value keywords.
By combining medical authority with proven SEO strategies—on-page optimization, structured data, and careful keyword targeting—we were able to take low-ranking queries and push them into the top positions, driving more clicks, impressions, and real patient engagement.
Examples of high-priority keywords for our client Hakeem Care:
In February, the query “برنامج قراءة التحاليل الطبية” had almost no clicks and a very low ranking at position 79.67. By December, it had surged to 190 clicks, 2,379 impressions, and an impressive average position of 2.33.
This dramatic improvement was driven by our team of real doctors creating authoritative medical content, optimizing on-page elements, refining meta titles and descriptions, and strategically targeting keyword variations to match search intent.
The result is a top-ranking page that not only attracts traffic but also builds trust with patients seeking medical information.
The query “استشارة طبية مجانية” started the year with almost no visibility, but by December it had grown to 188 clicks and 7,296 impressions, climbing from a very low position to position 6.9.
To achieve this, we leveraged our medical expertise to produce high-quality consultation-focused content, optimized for search intent, and structured the pages to be informative, accessible, and credible.
These strategies helped establish the site as a trusted source for free medical advice, while improving Google rankings and overall engagement.
For “اسأل طبيب مجاناً”, clicks increased from 4 in February to 162 in December, and impressions jumped from 135 to 6,096, with the position improving from 9.1 to 6.8.
Our SEO approach combined real doctor-authored content with careful keyword targeting and optimization of user experience, ensuring that patients could easily find reliable answers.
By aligning content with both medical accuracy and search behavior, we achieved strong visibility and drove meaningful traffic to the site.
Conversions & Business Impact
By December 2025, organic SEO visibility translated into real user acquisition. GA4 recorded 33,000 new users, with daily traffic stabilizing above 1,000 active users, driven primarily by Organic Search.
This confirmed that content improvements and EEAT signals were attracting qualified users actively researching telemedicine and at-home care services
Our focus on Organic Search has driven exceptional growth, reaching 88% of total users with strong engagement — over 1 minute per active user on average.
This demonstrates a significant improvement in attracting high-quality, engaged users, turning first-time visitors into returning users and setting a strong foundation for future growth.
By optimizing our site experience, we’ve driven remarkable user engagement: visitors now spend an average of 57 seconds per session, with over 126,000 meaningful interactions across key events — showing that more users are exploring, engaging, and returning than ever before.
AI Overviews success and SERP dominance
Hakeem Care achieved outstanding results with AI-generated medical overviews, driving both SERP dominance and measurable engagement.
By leveraging authoritative, doctor-written content and structuring it around high-value search intents, we were able to capture featured snippets, People Also Ask boxes, and other prime SERP real estate.
Continuous optimization—testing titles, headings, FAQs, and internal linking—ensured these overviews stayed ahead of competitors, while Arabic-first SEO tailored to KSA search behavior amplified relevance.
The result was a significant boost in visibility, clicks, and page authority, positioning Hakeem Care as the go-to source for trustworthy, instantly digestible medical information.
Goals & KPIs
Business Goals
1- Increase qualified online appointments and leads from organic search
- Focused on patients actively searching for telemedicine and home-care services in Saudi Arabia.
- Goal: Drive high-intent traffic that converts into app bookings, doctor-at-home visits, and teleconsultations.
2- Strengthen brand trust and EEAT for medical topics
Enhance Expertise, Authoritativeness, and Trustworthiness by:
- Adding detailed author bios and credentials for all medical content
- Including trust signals such as medical reviewers, privacy policies, and certifications
- Producing authoritative health content in Arabic tailored to local patient needs
3- Reduce dependence on paid advertising over time
- Shift patient acquisition from paid campaigns to sustainable organic traffic
- Build a strong organic presence that ensures visibility for high-value medical keywords, lowering long-term cost per acquisition
SEO KPIs
To measure progress toward these business goals, we tracked the following metrics:
1- Organic clicks
- Total clicks and clicks per key service cluster (e.g., telemedicine, home visits, chronic care)
- Monitored monthly to assess growth in qualified traffic
2- Organic impressions
- Total impressions and impressions per high-priority keyword cluster
- Provides insight into overall search visibility and reach
3- Average position for priority keyword clusters
- Tracked core service and high-intent medical queries
- Measured improvements in ranking positions for the most commercially valuable search terms
4- Conversions / Goal Actions
- App installs via organic landing pages
- Booking form submissions for home visits and teleconsultations
- Contact form fills or hotline clicks
- Tracked through Google Analytics or other attribution tools to tie SEO traffic directly to business outcomes
Strategy Overview
To improve Hakeem Care’s organic visibility and competitiveness within Saudi Arabia’s telemedicine market, we implemented a structured SEO roadmap aligned with MedTech search behavior and Arabic content demand.
Our strategy was built around four core pillars:
Pillar 1 – Technical & Site Architecture
To boost Hakeem Care’s website performance and user experience, we implemented key technical and structural improvements.
The site menu was redesigned, with the Consultation Booking and App Download buttons optimized for clarity, usability, with full Arabic translation, while ensuring they’re linked to the correct pages—making navigation seamless and increasing user engagement.
The Single Post (article) pages were also overhauled to allow better control over layout and content, while incorporating sticky elements.
Sticky Images were added both to blog overviews and individual articles, directing users instantly to the urgent consultation page.
This not only streamlined the patient journey but also drove measurable increases in click-throughs and conversions for priority actions.
These strategic technical enhancements strengthened site architecture, improved user interaction, and laid the foundation for SEO success, helping Hakeem Care dominate key search results while turning traffic into real patient engagement.
Pillar 2 – Content & Medical EEAT
Given Hakeem Care operates within the telemedicine YMYL (Your Money Your Life) category, content quality, medical accuracy, and Arabic-language accessibility were central to both ranking and trust-building.
Our focus was to create editorial processes that satisfied Google’s EEAT requirements while targeting high-intent search demand in Saudi Arabia.
Key Actions Executed
- Arabic-First Medical Content Strategy
- Avoided machine translation—content drafted directly in Arabic to match local terminology and patient intent
- Incorporated medical terminology aligned with Saudi healthcare usage
- Targeted informational + transactional keywords (e.g., “استشارة طبيب جلدية اونلاين”, “طبيب اطفال عن بعد”, “استشارات نفسية عن بعد”)
- Produced blog & landing pages mapped to search volume and patient journeys
- EEAT Enhancements: Doctors, Authors, Medical Review
- Built doctor profile pages highlighting specialization, years of experience, credentials, and licensing
- Implemented a medical review workflow to support accuracy and compliance
- Ensured external signals (LinkedIn, medical directories, citations) aligned with EEAT standards
- Added “Written by Dr. X” sections where relevan
- On-Page Optimization & Structured Data
- Optimized titles, H1/H2 structure, and meta descriptions for telemedicine + specialty queries
- Implemented schema enhancements:
- MedicalOrganization
- Physician
- FAQPage
- Article
- Added internal linking between:
- blog → specialties
- specialties → booking flows
- doctors → specialties
- Reduced keyword cannibalization via content consolidation
This pillar allowed Hakeem Care to capture high-intent Arabic telemedicine demand while building the trust signals required for competitive MedTech SERPs in Saudi Arabia.
Pillar 4 – Continuous Optimisation
After resolving technical blockers and establishing a strong content + trust framework, we shifted into a continuous optimization workflow driven by search performance data.
For a fast-moving MedTech category like telemedicine, this phase was essential to sustain growth, capture emerging queries, and maximize return on content investment.
Key Actions Executed
- Monthly GA4 & GSC Performance Reviews
- Tracked search visibility, impressions, and CTR at the page & query level
- Monitored conversion proxy metrics (CTA clicks, appointment starts, app downloads)
- Identified breakout queries and performance anomalies
- Reviewed indexation status for newly published content
- Used date comparisons (MoM / QoQ) to validate SEO impact and seasonality
- Content Expansion for High-Potential Queries
- Identified query clusters with growing impressions but low CTR or weak ranking
- Built new pages for specialty telemedicine keywords (e.g., dermatology, pediatrics, psychiatry)
- Added FAQ expansions using Search Console “People Also Ask” and SERP evaluation
- Targeted informational → transactional funnels to support booking flow
- Prioritized Arabic terms with strong intent (insurance, symptoms, conditions, treatments)
- Refreshing, Consolidating & Pruning Underperformers
- Updated older articles with:
- newer medical guidance
- recent treatment standards
- structured FAQs
- stronger internal linking
- Consolidated cannibalizing content to improve topical authority
- Pruned thin, outdated, or zero-impression pages to improve crawl efficiency
- Re-optimized metadata and H1/H2 structure based on top performing SERP competitors
This pillar ensured that organic growth didn’t plateau after initial fixes and enabled Hakeem Care to continuously capture patient search demand, increase organic conversion pathways, and improve SERP positioning across Saudi Arabic healthcare searches.
6. Timeline of Work (Feb–Dec 2025)
Our SEO engagement for Hakeem Care progressed through four operational phases, each building on the previous one.
This phased approach ensured that technical readiness, content relevance, and trust signals matured in parallel rather than in isolation.
February–March 2025 — Foundation & Technical Remediation
Objective: establish a clean, crawlable, medically compliant base to support future content and authority growth.
Key activities:
- Baseline audit covering technical SEO, content depth, site architecture, and GSC diagnostics
- Identification and resolution of critical indexation and crawl issues
- Reworking robots.txt and sitemaps to align with priority URLs
- Benchmarking topical coverage against Saudi telemedicine competitors
- Prioritizing core service pages and high-intent patient funnels for upcoming improvements
Outcome: Google could more efficiently analyze and surface Hakeem Care’s core telemedicine content, preventing early growth bottlenecks.
April–June 2025 — Content & Structural Enhancements
Objective: help Google understand the site’s topical structure while making it easier for users to discover key telemedicine services.
Key activities:
- Creation of Arabic-first blog, FAQ, and informational content mapped to real patient search intents
- Development of category → specialty → doctor profile linking pathways
- Internal linking enhancements connecting topical clusters to conversion pages
- Introduction of conversion-oriented FAQs informed by People Also Ask and competitor SERPs
- Adjustment of navigation to strengthen visibility of high-conversion “money pages”
Outcome: Hakeem Care began capturing informational + transactional Arabic search demand, supporting improved indexing and session depth from organic users.
July–September 2025 — Expansion, EEAT, and Trust Signals
Objective: build credibility and authority befitting a telemedicine “Your Money or Your Life” (YMYL) offering.
Key activities:
- Creation of doctor profile pages highlighting credentials, specialties, and experience
- Implementation of medical review workflows for key YMYL content
- Deployment of structured data (FAQ, Organization, Article, Physician)
- Local & trust actions including directory listings, app reviews, and Google Business Profile enrichment
- Strengthening trust pages (About, Terms, Medical Team)
Outcome: elevated medical EEAT signals and improved alignment with Google’s healthcare quality expectations, particularly for symptom- and condition-related queries.
October–December 2025 — Scaling Wins & Performance Optimization
Objective: accelerate gains from proven keyword clusters while improving SERP performance for mid-position rankings.
Key activities:
- Consolidation of winning topical clusters (e.g., pediatrics, dermatology)
- URL-level optimization for pages ranking in positions 5–15 to push into page 1
- A/B testing of titles, meta descriptions, and FAQ blocks to lift CTR
- Expansion of internal linking depth to support authority flow
- Planning and scoping of next-phase content hubs based on GSC query signals and seasonality
Outcome: multiple specialty pages moved from mid-SERP into top 3–5 positions, lifting organic CTR, traffic, and appointment funnel exposure.
Example #1: كثرة التبول عند الاطفال improved from position 12 to the top 4 in search results, increasing impressions nearly 40x.
Strategic content updates and SEO optimization turned it into a high-visibility, high-traffic page.
Example #2: حبوب الخميرة للتسمين climbed from position 6 to the top 4 with nearly 7k in impressions, dramatically increasing clicks and visibility through targeted content and SEO improvements.
Example #3: دلالات لون البول climbed from position 8 to the top 4, boosting impressions nearly 75x through targeted SEO and content updates.
7. What We Did Differently – Maps of Arabia Edge
Hakeem Care’s SEO breakthrough was driven by a strategy built specifically for the KSA medical market.
By prioritizing Arabic-first content written by real doctors, we ensured every page was medically accurate, compliant, and highly credible—something searchers and Google alike could trust.
Instead of just delivering static recommendations, we worked hand-in-hand with Hakeem Care’s team to implement real, actionable changes.
Using continuous insights from Google Search Console and GA4, we iterated fast, optimizing content, internal links, and on-page elements.
The result? Rapid improvements in keyword rankings, significant growth in clicks, and a stronger online presence that directly connected patients with trusted medical expertise.
8. Lessons Learned
- Strong technical foundations matter: Clean site structure, fast loading, and proper indexing are prerequisites for content to perform.
- EEAT is ecosystem-wide: Expertise, authority, and trust go beyond author bios—reviews, compliance, and overall credibility all contribute.
- Arabic medical search is unique: Directly translating content from other languages does not capture local search patterns or user intent.
- Iterative optimization pays off: Regular updates to titles, FAQs, and internal linking compound over time, driving sustainable growth.
- Collaboration accelerates results: Working closely with dev, product, and content teams ensures recommendations turn into measurable impact.
9. Next Steps for Hakeem Care
Short-Term (Next 3–6 Months):
- Maximize high-value opportunities: Focus on the top-performing keyword clusters and pages that deliver the biggest ROI, ensuring immediate visibility gains.
- Turn rankings into clicks: Optimize meta titles, descriptions, and structured data for pages ranking between positions 3–10, converting visibility into measurable traffic growth.
- Reinforce trust and credibility: Expand patient reviews, doctor credentials, and trust badges across the site to strengthen EEAT signals and increase user confidence.
Long-Term (6–18 Months):
- Build authoritative content hubs: Develop in-depth resources around key medical specialties to dominate search intent and establish Hakeem Care as a go-to medical authority.
- Strengthen off-site reputation: Grow off-page authority through PR coverage, strategic mentions, and listings in trusted medical directories, enhancing brand recognition.
- Optimize patient journey: Implement CRO experiments on booking flows and app funnels to turn increased traffic into higher patient engagement and conversions, ensuring SEO success translates into tangible business outcomes.
