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4 eCommerce Business Marketing Models: How to Choose Which One Works Best for Your Business

Ecommerce Business Marketing Model

4 eCommerce Business Marketing Models: How to Choose Which One Works Best for Your Business

Year after year, online marketing sales increase. However, not every eCommerce business marketing model is equally appropriate for your company. Even though traditional types of eCommerce businesses continue to offer several benefits, customers’ needs continue to grow. Due to these changes and the needs of new clients, eCommerce businesses must adapt and improve their marketing strategies, responding appropriately to market needs influences the conversion of new clients into loyal customers.


You will need to do some research if you want to establish your own eCommerce business marketing model. It is crucial to study the many types of eCommerce business models and websites before landing on a strategy. Learning about eCommerce will allow you to correctly handle your online store and monetize your business.

More Reading: ARABIC E-COMMERCE MARKETING 101: YOUR ULTIMATE BEGINNERS GUIDE TO BOOST YOUR BUSINESS

Business to Business B2B

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B2B is a sort of business strategy in which goods and services are exchanged between two or more companies. In most cases, the consumer is not involved in these exchanges and only gets to be a part at a later time. In B2B business models, both companies benefit from one another in some way and have comparable bargaining power. They also have professional employees and legal advisors on staff who are frequently active in negotiations with other companies.

The vast majority of these processes involve the trade of raw materials. One common example is when one company obtains materials from another company in order to develop a new product. With the B2B business model being complicated and extensive, it divides into 3 types:

  • Supplier Centric Model

Supplier-centric business models are those in which a supplier establishes a marketplace and wants to sell his tailored solutions to various enterprises. The majority of them rate their services based on the needs of the buyer. This is primarily due to the fact that there are more buyers than sellers on the market.

  • Buyer Centric Model

This type of business model is most common among huge corporations that deal with transactions involving large purchasing capacities and high-volume acquisitions. The corporation in this case creates a gateway, generally online, to take quotations from many sellers. After a comprehensive review, the sellers approach the company with their bids, and the corporation selects to deal with a seller who they feel is profitable.

  • Intermediary Centric Model

Intermediaries in the marketplace are those who provide a common platform for Buyers and Sellers to meet and communicate; interactions in this sector might take the form of transactions or simple communication. They keep a database of buyers and sellers, and their major purpose is to benefit from these connections.

Read More: Everything You Need to Know About B2B Business Models

Business to Consumer B2C

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A B2C business model is one in which the company sells directly to customers. These companies create a finished product that is reasonably priced and then sell it to the general public. As a business model, it usually involves a larger amount of clients but lower profits.

A B2C business model’s primary purpose is to reach out to consumers and sell the items. To that end, B2C has been classified into many groups based on the type of audience and the sort of targeting used to reach them:

  • E-Retail

It is defined as the sale of products and services to individual consumers through the internet or other electronic channels This concept applies to all aspects of e-commerce and related activities that lead to transactions. With eCommerce becoming the latest craze, most consumers have a digital presence these days, and contacting them online is the most cost-effective and time-efficient method. Businesses have recognized this and have begun to create websites and marketing efforts in order to reach and sell items online.

  • Brick & Click

“Brick and Click” is a business strategy in which a company sells in both a physical location (bricks) and on an internet platform (clicks). The ultimate focus is to enhance and simplify the purchasing process. These companies have recognized the Internet’s potential and began to reach out to a larger audience by creating websites for their stores.

  •  Virtual Malls

It is a website that hosts various businesses and provides them with a web place to promote their wares. The website owners charge vendors a small fee to display and sell their products. These malls are great for businesses that wish to advertise a variety of goods such as books, music, movies, software, etc.

Read More: Business to Consumer (B2C) Meaning

Consumer to Business – C2B

A C2B model is the inverse of a B2C model. Although the latter is provided to the customer by a business, the C2B model allows end-users to sell their products/services to businesses. The strategy is common in outsourcing initiatives, the nature of which often involves logo design, the selling of royalty-free photographs/media/design elements, and so on.

The internet and social media enable a C2B model by linking customers who can offer their marketing services to businesses in exchange for money. C2B business solutions are frequently utilized to direct traffic to a company’s e-commerce platforms. C2B marketing examples include reverse auctioning, affiliate marketing, and on-commission advertisement space.

C2B Examples:

  • Contractors & Freelancers:

For clients that require assistance in these areas but are unable or unable to engage in full-time positions, freelance workers can provide everything from a press release to an entire logo.

  • Affiliate Marketing:

Affiliate marketing is a type of marketing through which a company pays third-party publishers to drive traffic or leads to its products and services. Third-party publishers are affiliates, and the profit earned encourages them to promote the company.

Read More: What Is the Difference Between C2B and B2C?

Consumer to Consumer – C2C

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C2C is a company strategy in which customers can trade with one another, often online. Auctions and classified advertising are two examples of C2C market applications.

With the emergence of the Internet, the popularity of C2C marketing has skyrocketed. Customers benefit from product competition and regularly find items that are tough to find elsewhere. Additionally, because there are no retailers or wholesalers, suppliers’ margins can be bigger than with typical pricing techniques. C2C sites are convenient since they eliminate the need to visit a physical store. Sellers list their things on the internet, and purchasers find them.


In the end, before you settle on an eCommerce business marketing model, you should learn about all the pros and cons of each one, keeping in mind that not all types of eCommerce match your desired goal. Take your time to explore the evolving world of online businesses, and you will find your spot and pace.

To read more about ecommerce business marketing models: Types of Ecommerce Business Models: Traditional and Innovate New Ones to Consider

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