When I was early in my medical training, I believed expertise was mostly about credentials. Degrees. Exams. Titles. You earn them, and they speak for you. Working in healthcare SEO changed that belief. As an OBGYN resident, I still see how expertise is judged in hospitals. As a medtech SEO specialist at Maps of Arabia, […]
I still remember the first time I sat in a hospital committee meeting and listened to consultants debate whether a clinical protocol should be updated. No one cared who wrote the document first. No one cared how many times a keyword appeared. What mattered was evidence, credibility, peer review, and accountability. Years later, working in […]
I work on both sides of the healthcare system. By day, I’m an OBGYN resident. I see patients, review guidelines, and deal with the very real consequences of misinformation. By working with Maps of Arabia, I audit medical websites, write content for clinics and hospitals, and help healthcare brands understand why their websites don’t show […]
As a doctor who has worked in several hospitals in the MENA region, I know firsthand that decision-makers don’t look for software, they look for solutions. When a clinic faces long wait times, lost patient records, or missed appointments, they are not thinking about SaaS or cloud-based patient management systems. They are thinking: How can […]
As a doctor, I often hear colleagues say: Our website is getting clicks, but patients aren’t booking. The reality is, sometimes the issue isn’t a lack of traffic, but a lack of tracking. In the MENA region, around 80% of medical patients prefer to pick up the phone when booking appointments. They want fast answers, […]
