Recently, there has been a lot of debate on Google Search’s quality and whether it has dropped. When users want to search for a recipe, a product review, or any other specific topic, Google skirts the issue without providing a clear solution. Users have probably already noticed that the top non-ad results are all SEO-optimized sites with affiliate links and advertisements, and no useful information related to their question is included.
We are aware that Google search is a completely automated search engine that makes use of crawlers that often searches the internet for new pages to index. In reality, a sizable portion of the pages featured in our results aren’t manually added; rather, they are discovered and added automatically when our web crawlers search the internet.
However, Google has recently started returning unintended results, which has a negative impact on users’ experiences. Yes! In certain cases, Google still produces respectable results for a variety of other categories, particularly when it comes to factual data. Some people might believe that their experience with Google results is generally positive.
Users are also unaware that they have been preventing themselves from searching for the majority of the items they would have liked to search. They already know in their subconscious that Google won’t provide a useful result.
But, let’s get right to the topic and provide some logical explanations for the question
Why Google Search Might Be Worse Than Ever?
User Experience Issues in Articles
Listicle pages that force a user to keep clicking to read an article one sentence at a time are an example of a bad user experience that Google ranks. The number of web pages that users must navigate through in order to find their answers is ridiculous. Instead of simply listing the results of the desired search query on the page, Google provides users with slides that eventually lead to the answer- if the user hasn’t already given up!
Every website in the Google search result pages tends to sell you something
Another frequent criticism was that websites with a sales focus tended to rank highly for informational queries. As a result, when someone searches for information, they often end up on websites that are marketing or selling something. Instead of providing visitors with information, most results are essentially shopping guides.
Pages That Require Scrolling In Order To Access Content
Sites with an informational query that required a user to scroll past paragraphs of content in order to reach the answer they were looking for were another type of bad user experience that was complained about. This is related to the issue of the content’s poor writing structure. In order to convey the message, it is critical to capture viewers’ attention in both traditional media outlets and digital advertisements.
Content experience has a powerful impact, as well-written content is what leads users to what they’ve searched for and it is considered a priority. In addition to the conversion optimization efforts required for websites, the best way to keep website visitors’ interest is to ensure they get answers to their questions right away after landing on a page on your site.
Although Google users have expressed a lot of complaints about recent changes, the problem still remains sophisticated because search engines are governed by a variety of metrics that identify the quality of the user experience and how satisfied they are, since these metrics cannot be measured conventionally.
How can we evaluate the performance of search engines?
From Google search performance and quality. As Google creates search result pages for each inquiry (SERP) and these results are made up of advertising, organic results, and SERP features, such as featured snippets (quick answers), knowledge panels, and image packs.
All of these should concentrate on the “quality” that the user experiences, which reflects how many people visited the website that provides the response to their query.
Lately, Google deceives it’s user, since as discussed previously, Google rather pops up websites with sales focus intend, or directs the users into a website that needs scrolling until they reach out to the required answer- if the user lands on a page that provides him with the response, at all!
The final point of contention is that Google should provide the most pertinent and beneficial results possible for a particular query across a variety of dimensions. As with websites that are supported by advertisements, assuming that a site with more reviews or listings is always better, which is mistaken totally!
The major point is that Google is misusing the concept of a search engine overall by ensuring that the most straightforward and convenient results are either advertisements or content designed to keep the users on Google. But the key question here is, “Will users stick with Google even after having a terrible experience, or will they look for other search engines that will satisfy them?”