Google clarified its instructions for modifying title tags in search results. Google made changes to the Search Central rules that govern how title tags are displayed in search results.
The update clarified and eliminated numerous ambiguities in the terminology that made the guideline difficult to understand without altering the guidance itself.
Keep reading this short guideline provided by SEO Agency.
Google Changes Title Tags in Search Results
The function of title tags, which are meta elements, is to explain the subject matter of a web page. They also influence rankings.
In order to make their website relevant for specific search terms, many publishers employ the title tag in search results.
Making use of keyword phrases in the title tags is even more crucial in the fact that Google displays title tags on the search results pages (SERPs).
For years, Google changed title tags when its algorithms found more descriptive text than the publisher had included.
In the summer of 2021, the title tag rewrite feature in the search results increased significantly, upsetting the publisher and search marketing groups. Many people noted drops in search traffic, which they attributed to Google changing their title tags.
According to one study, the title tags in search results for more than 61% of the search results had been changed.
Original & Updated Title Tags in Search Results
Control your title links in search results is a novel piece of advice on title tags that Google issued on October 8, 2021. (Google Search Central).
The revised title tag in search results advice revisions make it clearer what they intended by “headline.”
The term “headline” is unclear because it could refer to the heading element in HTML or the title at the top of the page (H1, H2, H3).
It turns out that the word “headline” was used in the guidance’s initial iteration to refer to both the title at the top of a webpage and the HTML heading element (H1, H2, H3, etc.).
Although the page’s title is typically a header element, the revised version of the guidance is clearer, as illustrated below.
- Original Version: Make it obvious which headline is the page’s main headline.
- Updated Version: Make it obvious which text is the page’s main title.
- Original Version: If several headlines have the same visual prominence and weight, it might be confusing.
- Updated Version: If several headings have the same visual prominence and weight, it might be confusing.
- Original Version: Consider using a larger font or placing the headline in the first visible h1 element on the page to make your main headline stand out from other content on the page and be the most prominent on the page.
- Updated Version: Consider making sure that your primary title stands out as being the most prominent on the page and is distinct from other text on the page (for instance, by using a larger font or by placing the title text in the first visible h1 element on the page, etc.).
As you can see, the explanation significantly improves the title tags in search results guidance’s ability to convey their intended meaning.
The final modification concerns the section that explains how Google chooses the language used in a title link that appears in search results.
- Original Version: The page’s primary graphic title or headline.
- Updated Version: The page’s primary visual title is displayed.
Google Clarified But Not Updated Title Tag Advice
The advice itself is unchanged, as was stated at the opening of the post. What has changed is that the paper is now substantially clearer and less unclear.
Here are the most recent rules for title tags in search results: title links in search results.