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How Can You Use Keyword Planner Tool

Google Keyword Planner

How Can You Use Keyword Planner Tool

Google Keyword Planner (GKP) is your effective weapon, if you are a content writer or SEO specialist, and -in short- You can find keywords for your search campaigns with the use of a keyword planner. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.

Let’s know more and more about this magical tool from this article which is provided by Maps of Arabia, the #1 SEO Agency in MENA.

Steps of Mastering Google Keyword Planner

 

1) Access Google Keyword Planner

Yes, the keyword planner tool is free, but there’s a catch, though:

You require a Google Ads account in order to use the Google Keyword Planner. You can create an Adwords account quickly if you don’t already have one:

Google Keyword Planner
Keyword Tools

(Follow the instructions, enter basic details about you and your company, and you’ll be in. To utilize the Keyword Planner, you don’t need to have an active campaign running. nonetheless, you must at the very least launch a Google Adwords campaign.)

Go on to access your Google Adwords account next. In the navigation bar at the top of the page, select the wrench icon.

Google Keyword Planner
Keyword Finder

Then, choose “Keyword Planner”:

Google Keyword Planner GKP
Arabia Keyword Research

Within Keyword Planner, there are two main tools: “Discover New Keywords” and “Get search volume and forecasts.”

Google Keyword Planner Tool
Search Volume on GKP

These two tools are sufficient to produce hundreds of prospective keywords for SEO-related keyword research.

To be precise

The PPC advertisers who will use this product are in mind. As a result, many of the tool’s capabilities (such as the keyword bidding tools) won’t be helpful if you’re using it to find keywords for SEO.

After that, I’ll demonstrate how to use each of the Google Keyword Planner’s tools to uncover SEO keywords.

2) Choose Your Tool

The GKP primarily consists of two tools.

Then I’ll demonstrate how to use these two tools to assist you in compiling a sizable list of keywords for your SEO campaigns.

1. Find new keyword ideas

This tool, as its name implies, is great for discovering new keywords.

As you can see, the field above this tool asks you to enter any items that are closely relevant to your company’s operations.

Google Keyword planner Tool
Keywords Google

Quick Note: The data you enter here will significantly determine the value you receive from the Keyword Planner. So, when you enter this industry, you need to be VERY strategic.

I’ll explain each of the two primary choices in order to assist you get the most of this tool.

“Start With Keywords”: These terms and expressions (such as “weight loss” or “coffee”) characterize your company. This gives you access to Google’s proprietary keyword database for many sectors.

Pro tip: You can use this field to input several keywords. Simply separate each keyword with a comma before pressing enter. You might enter terms like “gluten free desserts” and “low carb cookies” if you have an eCommerce site that offers cookies.

Keywords Tools
Keywords Finder

For users of Adwords, there is a section called “Start With a Website.” However, you might occasionally locate a few good keywords here by using the front page of your website. or one of your website’s articles.

(More to follow on that.)

Click “Get Results” after entering your data into one (or all three) of the fields.

Top Keyword Tools
Best Keyword Tool

It will then display the Keywords Results Page. Later in this book, I’ll demonstrate how to use that section of the Keyword Planner.

Let’s start with the GKP’s second tool, search volume and forecasts, for the time being.

2. Find out the projected search volume for your terms.

Only if you already have a lengthy list of keywords and are simply looking to evaluate their search volume will this function be truly helpful. In other words, this tool won’t aid in the creation of fresh keyword suggestions.
Copy and paste a list of terms into the search box, then click “Get Started” to utilize it.

Choosing Keywords from Google
Free Keyword Tools

The Keywords Results Page that appears when you use the “Find new keywords” feature will also appear.

The only differences are that: (1) You only receive statistics on the keywords you provided; and (2) Google will forecast the number of hits and impressions you will receive as a result of your keyword entry:

Free Keyword Tool
Keyword Planner

The Keywords Result page is where you land regardless of which tool you ultimately chose.

It’s time for me to take a closer look at how that page functions and how to make the most of it.

3) Filter and Sort the Results

It’s time to narrow the list of keywords to the ones that will work best for you.

You may access the “Keywords Results Page” using either of the two tools I just mentioned. It looks like this:

Search Average
Average Monthly Searches

Here is a breakdown of this page: Four targeting options are listed at the top of the page: Locations, Language, Search networks, and Date range.

Keywords Tool Free
Keywords Tool for Youtube

These four things mean the following:

“Locations”

This is the nation (or nations) to which you are marketing. Simple.

“Language”

The language of the search terms you’re interested in learning more about is this.

The “Language” and “Locations” options are automatically set to target English-speaking Americans. You can leave these selections alone if that group of people is your target market, which it almost always will be.

However, suppose you are based in Germany. You should select “German” as the language and modify the location to “Germany.”

“Lookup networks”

Whether you want to advertise on Google alone or on Google and their “search partners” depends on your preferences. Other search engines and Google properties are examples of search partner websites (like YouTube).

I advise leaving this set to “Google only.”

Calendar range

It’s normally okay to leave this set to “12 months” by default.

“Add Filter” is the next significant component of the Keywords Results Page.

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You have a good selection of filtering choices with this function. So let me to briefly summarize each of your possibilities for you.

Thesaurus Text

Here, you can tell the tool to only display keywords that include a specific word or phrase.

Why would you choose to use these keywords?

Say you recently debuted a new line of blue t-shirts. In that situation, you should make sure that the keyword “blue t-shirt” occurs in each and every keyword that the Keyword Planner offers to you.

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Keywords in My Account Cannot Be Used, this does not include terms for which you are already placing bids in Adwords.

  • Leave out adult ideas
  • Self-explanatory (I hope).
  • Monthly Average Searches

This is useful for removing keywords with a lot of search activity (after all, these terms tend to be really competitive). Additionally, you might want to exclude keywords with a low search volume.

So let’s say that you get a big list of keyword ideas:

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Click on “Avg. Monthly Searches” to sort results.

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You will only view keywords with high search traffic in this manner.

The inverse is also possible. Once more, click “Avg. Monthly Searches,” and you’ll see a list of phrases with low search volume:

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Competition

The Google Keyword Planner offers the option to only see keywords with “Low,” “Medium,” or “High” competition.

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Many folks become confused by this feature.

Keep in mind that the Google Keyword Planner was created exclusively for Google Ads, not SEO.

Thus, the “Competition” score in this case ONLY pertains to Adwords competition (not the level of difficulty associated with ranking for a given keyword in Google’s organic search results). I therefore advise leaving this blank.

Share of Ad Impressions

Once more, this adjustment only affects Adwords. So we can disregard this filter for the benefit of SEO.

Front Page Bid

For your ad to show up at the top of the page for that term, you should expect to pay this amount.

(This was once referred to as “Cost Per Click” or “CPC”).

Top of Page Bid is a stand-in for a sign of business intent. Therefore, you can set this to a specific monetary amount if you just want to target keywords that potential customers search for.

There are two choices, “high range” and “low range,” as you can see.

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The “low range” was selected by me to a few bucks. I can eliminate keywords with no commercial intent in this manner.

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Share Organic Impression

This shows how frequently each term for which your site is listed in the organic results. (Note: You must link your Google Search Console account to your Google Adwords account in order to use this feature.)

Organic Position Average

Where you typically place in the Google organic results for each keyword. Again, in order for this to function, you must be connected to the GSC.

That concludes filtering.

The final element to watch out for on the Keywords Results Page is “Broaden Your Search.”

This new function provides you with keywords that are slightly relevant to the search phrases you entered.

For instance, the following list of results appears when you search for “Paleo Diet”:

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4) Analyze the Keyword Ideas

Let’s dissect the terms that are left after you’ve reduced the results to keywords that are best for your company.

I’ll demonstrate how to evaluate the terms that appear in the Keyword Planner’s “Keyword Ideas” section in particular.

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Here is a definition of each phrase used in this section:

The list of keywords below is sorted by relevancy to the keyword or URL you entered in, according to Google.

Average monthly searches: Quite obvious. But remember that this is a range… and not a very reliable measure of search volume.

(I’ll demonstrate how to obtain more precise search volume statistics in a moment.)

Tip: Be aware of seasonal keywords. This is due to the fact that seasonal terms, such as “Halloween costumes,” may receive 50,000 searches in October and 100 searches in May. However, the GKP will assert that the term receives “10,000 searches each month,” which is rather false.

Competition: As I have indicated, SEO has nothing to do with “Competition” in the Google Keyword Planner. Instead, the amount of advertisers who are placing bids on that keyword is simply referred to as “Competition.” However, determining if a keyword has any business intent is useful.

Top of Page Bid: This is another another excellent method for estimating the level of keyword monetization. Here, the more you bid, the more profitable the traffic usually is.

5) Choose Your Keyword

The last stage is to uncover fantastic keywords that you can optimize the content of your website around now that you are familiar with how to use all of the tools, features, and options within the Google Keyword Planner.

This is difficult.

Why? Numerous criteria are taken into consideration when selecting a keyword. Furthermore, it is more art than science.

But I find that examples help me learn the most. I will thus guide you through a brief example in order to assist you in selecting a keyword from your list.

(I’m going to utilize the “Discover new keywords” feature in this example because it’s the most effective approach to find new keywords in the Google Keyword Planner.)

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Consider a term that somewhat represents your product, service, or content idea while also being relatively broad.

Let’s take the scenario where you manage an online store selling organic products.

You wouldn’t want to use the keyword “coffee” (too wide) or “health benefits of organic coffee” if you wanted to publish a blog post about the health benefits of organic coffee (too narrow).

However, a phrase like “organic coffee” would be a great keyword.
Fill up the field with the keyword and select “Get Started.”

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Take a look at the keywords that come up, please:

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How do you choose the right keywords?

There are numerous variables to consider. But generally, I like to base my keyword selection on the following three factors:

  • Simple to understand search volume:

The more traffic a keyword may provide you, the higher its average search volume should be.

  • Commercial Intent:

In general, it will be simpler to convert that traffic into paying clients when they arrive at your website the higher the competition and suggested bid.

  • Competitiveness in Organic SEO:

Analyzing a keyword’s competition in Google’s organic search results requires more research than determining its commercial intent. You must assess how challenging it will be to outrank the first-page websites by looking at them. Everything you need to know about SEO keyword competition is included in this tutorial.

Pro Tip #1: Get Exact Keyword Search Volume Data

If you have an ongoing Adwords campaign, the Google Keyword Planner will only display specific search volume data for that campaign. If not, you will see a range, such as this:

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To be completely honest, I don’t mind the range at all. In any case, keyword volume is prone to change. Therefore, even the “precise” average monthly search traffic that you used to see in the Google Keyword Planner was only a hazard.

In other words, selecting terms based on search volume ranges is acceptable.

Having said that, there’s a clever technique you can employ to obtain precise search volume from the GKP… without having to run advertisements in a Google Adwords account.

This is how you do it:

Find the keyword you wish to target first in the list of suggestions:

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Then click “add to plan”:

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Next, in the right page’s sidebar, click on “Plan overview”:

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And look at the number of “impressions” you’d get if you bid on that term:

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How many times a month do individuals search for that keyword?

(In this instance, 2.1k monthly searches.)

And there you have it: precise search volume information for your keyword. Nice!

Pro Tip #2: Google Keyword Planner Hack

The Google Keyword Planner is really cool, as you can see. However, the Google keyword tool has two significant drawbacks.

It only suggests keywords that are VERY closely connected to what you enter in, which is flaw number one.

Let’s imagine, for illustration purposes, that your company sells organic pet food.

You enter “organic dog food” into the gadget as a result. What you get is this:

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As you can see, several “organic dog food” varieties are VERY similar, including:

organic dog food
“brands of dog food”
Doggy food
I’m not sure about you, but I don’t require a sophisticated program to generate a term like “dog food.”

The majority of terms follow a similar pattern. The GKP is proficient in generating long-tail variations of your keyword. But it’s not very good at coming up with unusual keyword suggestions.

Second flaw: You receive the same set of keywords as everyone else.

Without a doubt, the Google Keyword Planner is one of the most widely used keyword tools.

This indicates that the keywords you see in the Google Keyword Planner are typically VERY competitive.

Fortunately, there is a straightforward solution to both of those annoying problems: The Google Keyword Planner Hack.

This is how it goes:

Go to the GKP’s Discover New Keywords section first. Finally, click “Start With a Website.”

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However, you enter a URL from another website in your niche in place of a keyword.

Let’s use PetSmart’s page for dog food as an example rather than typing “organic dog food” into the field.

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You receive a long list of keywords that the majority of your rivals will never come across.

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